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Interplays Between Corporate Reputation And Media – A Bibliometric Analysis
Studies in Business and Economics ( IF 0.7 ) Pub Date : 2020-12-01 , DOI: 10.2478/sbe-2020-0044
Lunguleac-Bardasuc Leila 1 , Budac Camelia 2 , Ogrean Claudia 2
Affiliation  

Abstract

As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.



中文翻译:

企业声誉与媒体之间的相互作用–文献计量分析

摘要

作为战略资产(确定持续竞争力的决定因素),公司/公司声誉具有与众不同的特征:尽管在公司层面反映了(更好,更差或根本没有执行)声誉管理,但它实际上是“代表” /“感知” –建立在企业以前的行为基础上,但更确切地说是基于其不同的利益相关者与媒体互动(被承认,内部化,产生共鸣)的方式–在一个由媒体高度介导和主持的过程中(有时是无意识的)。因此,本研究旨在探索公司/公司声誉与媒体在科学文献中所反映的相互作用,即通过使用VOSviewer工具对WoS Core Collection数据库记录(在1992年至2019年之间)进行文献计量分析。

更新日期:2020-12-01
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