Abstract

As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.

中文翻译：

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企业声誉与媒体之间的相互作用–文献计量分析

摘要

作为战略资产（确定持续竞争力的决定因素），公司/公司声誉具有与众不同的特征：尽管在公司层面反映了（更好，更差或根本没有执行）声誉管理，但它实际上是“代表” /“感知” –建立在企业以前的行为基础上，但更确切地说是基于其不同的利益相关者与媒体互动（被承认，内部化，产生共鸣）的方式–在一个由媒体高度介导和主持的过程中（有时是无意识的）。因此，本研究旨在探索公司/公司声誉与媒体在科学文献中所反映的相互作用，即通过使用VOSviewer工具对WoS Core Collection数据库记录（在1992年至2019年之间）进行文献计量分析。