Abstract

The research objective is to study how Romanian and Dutch organizations’ business models have changed under COVID-19 conditions. The role of digitalization in adapting business models and business practices is studied. The theoretical background reviews literature about business models and their dimensions. Literature review investigated digitalization in Romanian and Dutch organizations.

Research questions were:

To what extent do Romanian and Dutch organizations use:

• more digital methods in their offer to their clients now than before the crisis?

• more digital methods in their business processes now than before the crisis?

• more digital methods in communicating with their clients now than before the crisis?

To what extent are there any significant differences between Romanian and Dutch organizations regarding the use of digital methods?

Using qualitative and quantitative methods, conclusions show that Romanian and Dutch organizations adapted their business models to the ongoing COVID-19 crisis by applying digitalization in their value creation and value delivery using different digital methods. The frequency and choice of specific digital methods are in line with digitalization levels of Romania and The Netherlands as per the DESI index. In both countries, digitalization helped business models resilience although the level of digitalization in the organization’s country were significantly different.

中文翻译：

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数字化视角，COVID-19对罗马尼亚和荷兰商业模式的影响

摘要

研究目的是研究罗马尼亚和荷兰组织的商业模式在COVID-19条件下如何发生变化。研究了数字化在适应业务模型和业务实践中的作用。理论背景回顾了有关商业模型及其规模的文献。文献综述调查了罗马尼亚和荷兰组织中的数字化。

研究问题是：

罗马尼亚和荷兰的组织在何种程度上使用：

•现在，他们向客户提供的数字方法比危机前还多？

•现在，他们的业务流程中的数字方法比危机之前更多？

•与危机之前相比，现在有更多的数字方式与客户沟通？

罗马尼亚和荷兰的组织在使用数字方法方面有什么显着差异？

结论使用定性和定量方法表明，罗马尼亚和荷兰的组织通过将数字化应用到使用不同数字方法的价值创造和价值交付中来使他们的商业模型适应了持续的COVID-19危机。根据DESI指数，特定数字方法的频率和选择符合罗马尼亚和荷兰的数字化水平。在这两个国家，尽管该组织所在国家/地区的数字化水平存在显着差异，但数字化有助于提高业务模型的弹性。