This article offers a twofold analysis of the popularity of Cherif Ousmane Madani Häidara and the Muslim association Ansar Dine (founded by Haïdara in 1983) in the contemporary Malian Islamic sphere. The author initially observed signs in southwest Mali supporting the view that Häidara was more popular than neo-Hanbali reformist tendencies. In order to frame the debate in a self-critical way, however, the author later argues and elaborates that his perception of the unmatched popularity of Häidara and Ansar Dine in Mali possibly emanates from the persuasive arousal that he experienced as a crowd-fellow during the yearly Ansar Dine ‘pilgrimage’ of Maouloud in Bamako. Through this self-ethnography based on the phenomenology of a religious movement’s gathering, the article states that experiencing popularity is about persuasion. In this sociohistoric context of rivalry measuring popularity is above all speculative due to politics, media, and sensationalism.

本文对Cherif Ousmane MadaniHäidara和穆斯林协会Ansar Dine（由Haïdara于1983年成立）在当代马里伊斯兰领域的受欢迎程度进行了双重分析。作者最初在马里西南部观察到迹象，支持了海德拉（Häidara）比新汉巴利改良主义倾向更受欢迎的观点。然而，为了以一种自我批评的方式来进行辩论，作者后来提出论点并加以阐述，他对马里的海达拉和安萨尔·丁恩无与伦比的知名度的理解可能源于他在当年的同胞经历中所产生的说服力。每年在巴马科（Bamako）的毛乌鲁（Maouloud）的安萨尔·丁（Ansar Dine）朝圣之旅。通过这种基于宗教运动聚会现象学的民族志学，文章指出，经历普及与说服力有关。