The present paper explores the current nexus between Cognitive Linguistics (CL) and Critical Discourse Analysis (CDA), focusing on theories of conceptual positioning, distancing and perspective-taking in discourse space. It assesses the strengths, limitations, and prospects for further operationalization of positioning as a valid methodology in CDA, and political discourse studies in particular. In the first part, I review the cognitive models of positioning that have made the most significant contribution to CDA. Discussing Deictic Space Theory and Text World Theory, among others, I argue that these models reveal further theoretical potential which has not been exploited yet. While they offer a comprehensive and plausible account of how representations and ideologically charged worldviews are established, they fail to deliver a pragmatic explanation of how addressees are made to establish a worldview, in the service of speaker’s goals. The second part of the paper outlines Proximization Theory, a discursive model of crisis and conflict construction in political discourse. I argue that, unlike the other models, it fully captures the complex geopolitical and ideological positioning in political discourse space, providing a viable handle on the dynamics of conflict between the opposing ideologies of the space.

本文探讨了认知语言学（CL）与批判性话语分析（CDA）之间的当前联系，重点研究了话语空间中的概念定位，疏远和观点采择理论。它评估了将定位作为CDA中的有效方法尤其是政治话语研究的优势，局限性和进一步操作的前景。在第一部分中，我回顾了对CDA贡献最大的认知定位模型。在讨论“特殊空间理论”和“文本世界理论”等问题时，我认为这些模型揭示了进一步的理论潜力，但尚未得到开发。尽管它们提供了关于如何建立代表制和带有意识形态的世界观的全面而合理的说明，但它们却未能就如何使讲话者为建立演讲者的目标而建立世界观做出实用的解释。本文的第二部分概述了“近距离理论”，即政治话语中危机和冲突建构的一种话语模型。我认为，与其他模型不同，它充分体现了政治话语空间中复杂的地缘政治和意识形态定位，为空间的相对意识形态之间的冲突动态提供了可行的解决方法。