This short paper makes a tentative attempt to capture the most salient of persuasion strategies engaged in the construction of leadership in three different yet apparently interrelated domains of public life and public policy, political communication, management/business discourse, and academic communication. It explores the cognitive underpinnings, as well as linguistic realizations, of such concepts/phenomena/mechanisms as consistency-building, source-tagging, forced conceptualizations by metaphor, and discursive neutralization of the cheater detection module in the discourse addressee. A preliminary conclusion from the analysis of these mechanisms is that the three discourses under investigation reveal striking conceptual similarities with regard to the main strategies of credibility-building and enactment of leadership. At the same time, they reveal differences at the linguistic level, i.e. regarding the types of lexical choices applied to realize a given strategy.

这篇简短的论文试图在公共生活和公共政策，政治交流，管理/商业话语和学术交流的三个不同但显然相互关联的领域中，抓住最有效的说服策略来进行领导力建设。它探讨了概念/现象/机制的认知基础和语言实现，例如一致性的建立，源代码的标记，隐喻的强制概念化以及话语收件人中作弊者检测模块的推论中立。从对这些机制的分析中得出的初步结论是，所研究的三种话语在建立信誉和制定领导力的主要策略方面显示出惊人的概念相似性。同时，