ABSTRACT

This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.

摘要

本期《全球营销科学学者杂志》（JGSMS）是对谢尔比·亨特（Shelby D. Hunt）对营销学科的贡献的致谢。丹尼斯·B·阿内特（Dennis B. Arnett），Vishag Badrinrayananan，Kshitij Bhoumik，Pelin Bicen，Mayukh Dass，Linda Ferrell，OC Ferrell，Shelby D.Hunt，Sreedhar Madhavaram，Heejung Park，Mark Peterson，Rajaan Vardarajan和Scott J有9篇贡献。维特尔（Vitell）–不仅要向亨特教授的重要贡献表示敬意，而且还要做出可以使市场营销学向前发展的独特贡献。总的来说，特刊的贡献对于亨特教授对市场营销学科的贡献意义不言而喻，涉及以下方面：（i）市场营销理论发展，（ii）市场营销理论的程序研究，市场营销的哲学辩论，分销渠道，宏观营销和伦理，关系营销，资源优势理论以及市场营销管理和策略，（iii）对市场营销学科的影响，（iv）对市场营销学，教育学和实践的影响，以及（v）推进营销纪律。总之，在亨特教授对市场营销理论，市场营销策略，市场营销伦理，宏观市场营销，竞争的资源优势理论和分配渠道的研究的基础上，市场营销学学术的诱人机会比比皆是。教育学和实践，以及（v）推进市场营销学科。总之，在亨特教授对市场营销理论，市场营销策略，市场营销伦理，宏观市场营销，竞争的资源优势理论和分配渠道的研究的基础上，市场营销学学术的诱人机会比比皆是。教育学和实践，以及（v）推进市场营销学科。总之，在亨特教授对市场营销理论，市场营销策略，市场营销伦理，宏观市场营销，竞争的资源优势理论和分配渠道进行研究的基础上，市场营销奖学金的诱因机会比比皆是。