Abstract

Along with the medical tourism industry, dental tourism has become a trending industry as many patients travel around the world to receive dental treatment. This research aims to analyze the level of international patient satisfaction with the dental tourism experience in Bangkok, and to identify the determinants that significantly influence patient satisfaction. This study applied a cross-sectional research design and a quantitative research method. The data were collected using questionnaires. A total of 106 respondents were involved in this study. Descriptive statistics, correlation and multiple linear regression analyses were performed to address the research objectives of the study. It was found that international patients are highly satisfied with their dental tourism experiences in Bangkok. In addition, the results showed that quality of dental treatment, location accessibility and destination appeal have a positive and significant influence on dental tourist satisfaction. This study provides valuable inputs for dental care providers by highlighting the determinants and their relationships to dental tourist satisfaction to overcome challenges in this competitive market.

摘要

随着医疗旅游业的发展，牙科旅游已成为一种趋势行业，因为许多患者在世界各地旅行以接受牙科治疗。这项研究旨在分析国际患者对曼谷牙科旅游经历的满意度，并确定对患者满意度产生重大影响的决定因素。这项研究应用了横断面研究设计和定量研究方法。使用问卷收集数据。共有106位受访者参与了这项研究。描述性统计，相关性和多元线性回归分析进行以解决研究的研究目标。结果发现，国际患者对他们在曼谷的牙科旅游经历非常满意。此外，结果表明，牙科治疗的质量，位置的可达性和目的地的吸引力对牙科游客的满意度有积极而显着的影响。这项研究通过强调决定因素及其与牙科游客满意度的关系，为克服这一竞争市场中的挑战，为牙科保健提供者提供了宝贵的投入。