This paper presents a framework-based systematic review of existing research to understand the purchase behaviour of consumers for life insurance products. The TCM framework is adopted to provide an organized review of the theory, context and methods used in the articles under review. Antecedents, decisions and outcomes in the context of consumers’ life insurance purchase behaviour are also discussed in detail using the ADO framework. The review aggregates 136 unique antecedents derived from 76 relevant articles and classifies them into eight broad categories. Further, the reasons for obtaining a positive or negative effect of a particular antecedent on life insurance purchase decisions or outcomes are also fully explored. Finally, TCM and ADO frameworks are used to identify the research gaps in the extant life insurance literature. Some of the important future avenues of the research, especially from the perspective of behavioural economics and pandemic scenarios such as COVID-19, are then explored.

中文翻译：

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人寿保险购买行为：系统回顾和未来研究方向

本文对现有研究进行了基于框架的系统回顾，以了解消费者对人寿保险产品的购买行为。采用 TCM 框架对所审查文章中使用的理论、背景和方法进行有组织的审查。还使用 ADO 框架详细讨论了消费者人寿保险购买行为背景下的前因、决策和结果。该评论汇总了来自 76 篇相关文章的 136 条独特的前因，并将它们分为八大类。此外，还充分探讨了获得特定前因对人寿保险购买决策或结果产生积极或消极影响的原因。最后，TCM 和 ADO 框架用于确定现有人寿保险文献中的研究空白。