In the last decades, the focus of studies on consumer behavior has changed from the individual to the group. Classical theories based on economic utility are insufficient to understand this phenomenon. Therefore, a new theoretical and postmodern approach seems necessary. Despite the increasing popularity of consumption communities, the investigation in the field is still dispersed. This study represents one first attempt to synthesize findings on the topic, in light of the consumer culture theory (CCT) tradition. CCT provides a useful framework to understand the social, cultural, experiential, and symbolic aspects of consumption. In this paper, we perform a systematic literature review on consumption communities. We also suggest an agenda for future research on the topic, consisting of its emerging themes and a set of propositions of study.

中文翻译：

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市场的消费文化理论视角：综合审查和研究议程

在过去的几十年里，消费者行为研究的重点已经从个人转向了群体。基于经济效用的经典理论不足以理解这种现象。因此，一种新的理论和后现代方法似乎是必要的。尽管消费社区越来越受欢迎，但该领域的调查仍然分散。根据消费者文化理论 (CCT) 传统，本研究首次尝试综合该主题的发现。CCT 提供了一个有用的框架来理解消费的社会、文化、体验和象征方面。在本文中，我们对消费社区进行了系统的文献综述。我们还为该主题的未来研究提出了一个议程，包括其新兴主题和一系列研究命题。