COVID-19 pandemic has had an immense impact on various aspects of life including tourism, education, and research. Educators increasingly engage with various online platforms transforming education, including YouTube. YouTube has been widely used for blended learning, online education, and for popularisation of research for several years prior to the COVID-19 outbreak. However, the use of YouTube in tourism academia has been lagging. One example is the Travel Professors YouTube channel (http://www.youtube.com/c/TravelProfessors). It provides short videos filmed on location about various tourism-related topics. It both aims to popularise tourism research and be a useful reference for in-class and online learning. The present paper provides a detailed analysis of this YouTube channel over four years combining descriptive statistics, content analysis of reviews, and the creators’ reflection. Opportunities and challenges in utilising YouTube in tourism education are demonstrated. Suggestions and recommendations for tourism academics on becoming YouTube creators are provided.

COVID-19 大流行对生活的各个方面产生了巨大影响，包括旅游、教育和研究。教育工作者越来越多地参与各种改变教育的在线平台，包括 YouTube。在 COVID-19 爆发之前的几年里，YouTube 已被广泛用于混合学习、在线教育和研究普及。然而，旅游学术界对 YouTube 的使用一直滞后。一个例子是旅游教授 YouTube 频道 (http://www.youtube.com/c/TravelProfessors)。它提供有关各种旅游相关主题的现场拍摄短片。它旨在普及旅游研究，并成为课堂和在线学习的有用参考。本文结合描述性统计数据对该 YouTube 频道进行了四年的详细分析，评论的内容分析，以及创作者的反思。展示了在旅游教育中利用 YouTube 的机遇和挑战。为旅游学者提供了成为 YouTube 创作者的建议和建议。