The creation of data-driven services generates new value streams, leading to the emergence of new actors and ultimately to new market configurations. In the automotive industry, the data generated by vehicles during use paves the way for new types of data-driven services. Based on interviews with eleven prominent experts of the Central European automotive industry, we identify key actors in establishing vehicle data-driven services and their data sharing relationships. We illustrate both in a conceptual multi-actor model for value creation in vehicle data-driven services and evaluate it in the context of six real-life cases. Our study adopts an ecosystem perspective and marks an important step towards the systematic design of a conceptual multi-actor model for vehicle data-driven value creation that can help to guide next research endeavours in data-driven service development.

数据驱动服务的创建产生了新的价值流，从而导致了新参与者的出现，并最终导致了新的市场配置。在汽车工业中，车辆在使用过程中生成的数据为新型数据驱动服务铺平了道路。基于对中欧汽车行业的11位知名专家的采访，我们确定了建立车辆数据驱动服务及其数据共享关系的主要参与者。我们在概念性多参与者模型中进行了说明，以在车辆数据驱动的服务中创造价值，并在六个实际案例中对其进行了评估。