Purpose

This paper addresses the current lack of solar photovoltaic (PV) adoption by Australian apartment dwellers by proposing a conceptual model that identifies and integrates the factors influencing owners' attitudes towards PV adoption.

Design/methodology/approach

The conceptual model, which this paper terms the apartment-based solar adoption (ASA) model, is developed by applying motivation–opportunity–ability (MOA) theory to relevant findings in property development, green energy and strata governance literature.

Findings

The ASA model demonstrates the process by which an apartment-owning consumer may progress from considering solar PV adoption to recommending the action to their strata property's Owners' Committee (OC). It incorporates three motivational drivers (pragmatic considerations, perceived values and perceived social norms), three conditional mediators (location accessibility, resource availability and decision-making conditions) and three requirements from the consumer (actual and perceived knowledge, the ability to participate in decision-making and social connections and status).

Research limitations/implications

This article contributes originality to research on two counts. Firstly, it provides a conceptual framework of specific relevance to issues concerning solar PV adoption, and secondly, it offers a systematic means for research into strata governance decision-making. Further research is required to develop the means with which to utilise the model prescriptively and measure longitudinal effects, such as ongoing trends in apartment owners' motivations. Further research is also recommended into how the ASA model may be utilised to identify generalisable consumer typologies among apartment owners.

Practical implications

The ASA model may assist building maintenance providers in developing and marketing solar PV services tailored to apartment residents' requirements and enhance strata managers' ability to inform and guide apartment owners. In turn, property developers would be able to review apartment-based solar projects, measure their increased value and decreased energy costs and incorporate this information when planning future developments.

Social implications

The ASA model may provide a template for apartment owners and owners' corporations considering solar PV for their property. Public policymakers could also refer to the model to incentivise apartment-based solar PV adoption, whether through designing local information campaigns, developing financial incentives or mitigating identified regulatory barriers. By facilitating solar PV adoption in Australian apartment housing, the model may ensure sustainable post-carbon energy consumption for Australia's housing stock and act as an example for high-density housing development internationally.

Originality/value

The ASA model addresses the many drivers and barriers known to affect solar PV adoption by apartment owners, presenting a framework on which to arrange these factors and outline their causal relationships. This framework may inform strata properties' future solar PV adoption initiatives by incorporating their specific physical characteristics, stakeholder dynamics and institutional structure. It also consolidates and provides generalisability to the concepts established in current literature.

中文翻译：

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识别公寓业主对采用太阳能（PV）的态度形成的概念模型

目的

本文通过提出一种概念模型来解决澳大利亚公寓居民当前采用太阳能光伏（PV）的不足，该模型可以识别并整合影响业主对采用PV态度的因素。

设计/方法/方法

该概念模型，即本文所说的基于公寓的太阳能采用（ASA）模型，是通过将动力－机会－能力（MOA）理论应用于房地产开发，绿色能源和地层治理文献中的相关发现而开发的。

发现

ASA模型演示了拥有公寓的消费者可以从考虑采用太阳能PV到向其阶层财产的业主委员会（OC）建议采取行动的过程。它包括三个动机驱动因素（务实的考虑，感知的价值和感知的社会规范），三个条件性中介（位置可访问性，资源可用性和决策条件）和来自消费者的三个需求（实际知识和感知知识，参与决策的能力） -社交关系和地位）。

研究局限/意义

本文在两个方面为研究做出了贡献。首先，它提供了与太阳能光伏采用相关的特定意义的概念框架；其次，它提供了研究分层治理决策的系统方法。需要进一步研究以开发用于规范性地使用模型和测量纵向影响的手段，例如公寓所有者动机的持续趋势。还建议进一步研究如何使用ASA模型来识别公寓业主之间的一般消费者类型。

实际影响

ASA模型可以帮助建筑维护提供商开发和营销针对公寓居民需求的太阳能光伏服务，并增强地层管理人员告知和指导公寓所有者的能力。反过来，房地产开发商将能够审查基于公寓的太阳能项目，衡量其增加的价值和降低的能源成本，并在计划未来开发时纳入这些信息。

社会影响

ASA模型可以为考虑将太阳能作为其财产的公寓业主和业主立案法团提供模板。公共政策制定者还可以参考该模型来激励采用公寓式太阳能光伏发电，无论是通过设计本地信息宣传活动，制定财务激励措施还是减轻已确定的监管壁垒。通过促进澳大利亚公寓房采用太阳能光伏发电，该模型可以确保澳大利亚住房存量的可持续碳排放后能耗，并成为国际上高密度住房开发的典范。

创意/价值

ASA模型解决了已知影响公寓业主采用太阳能光伏发电的许多驱动因素和障碍，提出了一个框架来安排这些因素并概述其因果关系。该框架可以通过结合地层物业的具体物理特征，利益相关者动态和体制结构，为层状物业的未来太阳能光伏采用计划提供信息。它还巩固了现有文献中确立的概念并为其提供了通用性。