Six Ghanaian newspapers with the widest readership and distributions were selected for analysis to examine health communication themes and strategies related to alcohol and/or substance misuse and other drug-related behaviors in Ghana. Newspapers were manually searched using relevant keywords. We used thematic analysis to examine 90 articles that were identified. Content themes included (1) legal consequences, (2) adverse effects, (3) change motivation, and (4) help and support. Communication strategies included (1) articles about high-profile individuals or events, (2) narratives, (3) use of rhetoric, and (4) sensationalism. The legal consequences of misusing substances and using illicit substances were the most prevalent themes. Sensationalism was the most prevalent communication strategy. We address the benefits and limitations of the ways in which Ghanaian print media shapes the narrative about substance misuse.

选择了六份加纳读者和发行量最广泛的报纸进行分析，以研究与加纳的酒精和/或药物滥用以及其他与毒品有关的行为有关的健康交流主题和策略。报纸是使用相关关键字手动搜索的。我们使用主题分析来检查确定的90篇文章。内容主题包括（1）法律后果，（2）不利影响，（3）改变动机以及（4）帮助和支持。交流策略包括（1）有关备受瞩目的个人或事件的文章，（2）叙事，（3）修辞的使用，以及（4）耸人听闻。滥用药物和使用非法药物的法律后果是最普遍的主题。耸人听闻是最普遍的传播策略。