Purpose

The qualitative (focus group) portion of this study aims to examine the perceptions and opinions of corporate and nongovernmental organization (NGO) executives in Vietnam about corporate social responsibility (CSR) programs, issues and priorities in Vietnam, the role of various external stakeholders in supporting CSR practices and how corporates and NGOs can work together to support each other’s CSR agendas. The quantitative (survey) portion of this study aims to examine how Vietnamese companies across different sectors prioritize CSR issues and goals, budget for CSR, report on CSR and centrally (or decentrally) manage CSR programs.

Design/methodology/approach

This is a qualitative and quantitative research study of executives in NGO, multinational and domestic-only firms operating in Vietnam. Qualitative (focus group) data were collected from 20 participants in three focus groups. Quantitative data were collected through an online survey of respondents from 186 companies throughout Vietnam.

Findings

The focus group findings support the research literature that CSR agenda and priorities amongst Vietnamese domestic companies are strongly influenced by long-standing norms, values and religious beliefs embedded in the Vietnamese culture that support their role in charitable giving and improving the welfare and well-being of Vietnamese citizens. The findings also indicate that CSR and sustainability programs are more fully funded and developed by multinational subsidiaries in Vietnam who have more capital and human resources to support their initiatives. The survey findings indicate that enhanced reputation, attracting new customers, securing more sustainable supply chains, developing innovative or new products/services and improving risk management are the top five business goals amongst the 186 companies surveyed.

Research limitations/implications

While the qualitative research uncovered important trends and issues in CSR amongst NGO and corporate participants, the focus was limited to the defined geographic areas of two main urban hubs.

中文翻译：

---

越南的企业社会责任：来自企业和非政府组织高管的观点

目的

本研究的定性（焦点小组）部分旨在考察越南企业和非政府组织 (NGO) 高管对企业社会责任 (CSR) 计划、问题和优先事项的看法和意见，以及各种外部利益相关者在越南的作用。支持企业社会责任实践以及企业和非政府组织如何合作以支持彼此的企业社会责任议程。本研究的定量（调查）部分旨在研究越南不同行业的公司如何优先考虑企业社会责任问题和目标、企业社会责任预算、企业社会责任报告以及集中（或分散）管理企业社会责任项目。

设计/方法/方法

这是对在越南经营的非政府组织、跨国公司和国内公司的高管进行的定性和定量研究。从三个焦点小组的 20 名参与者中收集定性（焦点小组）数据。定量数据是通过对越南 186 家公司的受访者进行的在线调查收集的。

发现

焦点小组的调查结果支持研究文献，即越南国内公司的企业社会责任议程和优先事项受到越南文化中长期存在的规范、价值观和宗教信仰的强烈影响，这些规范、价值观和宗教信仰支持他们在慈善捐赠和改善福利和福祉方面的作用越南公民。调查结果还表明，企业社会责任和可持续发展计划由越南的跨国子公司提供更充分的资金和开发，这些子公司拥有更多的资本和人力资源来支持他们的计划。调查结果表明，在接受调查的 186 家公司中，提高声誉、吸引新客户、确保更可持续的供应链、开发创新或新产品/服务以及改善风险管理是前五个业务目标。

研究限制/影响

虽然定性研究揭示了非政府组织和企业参与者在企业社会责任方面的重要趋势和问题，但重点仅限于两个主要城市中心的特定地理区域。