Purpose

This paper aims to present a value cocreation framework that furthers understanding of social value cocreation.

Design/methodology/approach

This paper is an interdisciplinary conceptual analysis drawing on social enterprise studies, marketing research and philosophical value theory. It applies a visible-hand approach to the study of market relationships and, in line with philosophical research strategies, unfolds its analysis using conceptual distinctions.

Findings

This study provides a framework that substantiates the distinction between two modes of value cocreation and identifies the structure of the social enterprise business model. It explains how social enterprises can be conceived as role models for for-profit organizations, and it elucidates why social value cocreation is a demanding objective.

Research limitations/implications

This paper develops an integrative, nondichotomist view of value cocreation that does not conceptualize social and economic value cocreation as opposing goals.

Practical implications

Social enterprises can use the business model structure and two modes of value cocreation and view themselves as role models for for-profit organizations.

Social implications

This paper applies a visible-hand approach to both for-profit organizations and social enterprises. Using its framework, for-profit organizations can reflect on the consequences of their actions on society and how social value cocreation can improve social enterprise effectiveness.

Originality/value

To the best of the author’s knowledge, this paper is the first to bridge service-oriented approaches to marketing and social enterprise studies using philosophical value theory to improve understanding of social value cocreation.

中文翻译：

---

社会价值共创：一种价值共创模式

目的

本文旨在提出一个价值共创框架，以进一步理解社会价值共创。

设计/方法/方法

本文是借鉴社会企业研究、营销研究和哲学价值理论的跨学科概念分析。它采用看得见的方法来研究市场关系，并根据哲学研究策略，使用概念上的区别展开其分析。

发现

本研究提供了一个框架，证实了两种价值共创模式之间的区别，并确定了社会企业商业模式的结构。它解释了如何将社会企业视为营利性组织的榜样，并阐明为什么社会价值共创是一个要求很高的目标。

研究限制/影响

本文发展了一种综合的、非二分法的价值共创观点，它没有将社会和经济价值共创概念化为对立的目标。

实际影响

社会企业可以利用商业模式结构和两种价值共创模式，将自己视为营利性组织的榜样。

社会影响

本文对营利性组织和社会企业都采用了一种看得见的方法。使用其框架，营利性组织可以反思其行为对社会的影响，以及社会价值共创如何提高社会企业的有效性。

原创性/价值

据作者所知，本文是第一个使用哲学价值理论将面向服务的方法与营销和社会企业研究联系起来，以提高对社会价值共创的理解。