Purpose

The selection of an international market (IMS) is a prime factor in the success and growth of a company. Therefore, the purpose of this study is to consolidate and apply a systematic methodology that contributes toward the evaluation of international markets and promotes entry into the export market of Antioquia’s textile companies.

Design/methodology/approach

Through a systematic literature review, the criteria and sub-criteria involved in the IMS process are identified and a total of 5 general criteria and 23 sub-criteria are selected. A hybrid approach is used to address the gap. In total, a multiple case study of 11 companies from different range of export values are selected. Data analysis is conducted using two multiple criteria decision-making (MCDM) models, namely, the analytic hierarchy process for weighting the factors and the technique for order of preference by similarity to the ideal solution for the country selection ranking.

Findings

The results demonstrate the applicability of the hybrid MCDM technique to improve IMS decision-making in the textile sector and other sectors. It is found that Canada, Belgium and the UK are the best destinations for textile exports with a selection score of 0.7716, 0.7488 and 0.7337, respectively. The sub-criteria belonging to the dimensions of trade barriers, economic factors and costs are the main factors affecting the export of a textile-clothing product.

Research limitations/implications

The possibility of achieving a generalized result through this case study is not possible, but the methodological application carried out is a novel for the selection of markets in the Colombian case and within the literature available in the domain.

Practical implications

From the managerial point of view, firms associated with trade have a broader vision when looking for new markets. Emerging entrepreneurs can equip themselves to enter the international market. Practitioners and policymakers can also use this methodology, which will allow them to evaluate new markets to outline promotional strategies for positioning products abroad.

Social implications

To facilitate the selection of international markets for enterprises.

Originality/value

The contribution of the study is twofold. First, the combination of techniques will allow wider support for the selection of markets and act as a decision support system. On the other hand, this is the first time that such a methodology is used for IMS in the exporting sector not only in Colombia but also in Latin America. Finally, the detailed methodological process described in the study allows both academicians and decision-makers to replicate the study in other contexts and scenarios.

中文翻译：

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国际市场选择：混合多准则决策技术在纺织领域的应用

目的

选择国际市场（IMS）是公司成功与成长的主要因素。因此，本研究的目的是巩固和应用一种系统的方法，该方法有助于对国际市场进行评估并促进Antioquia纺织公司进入出口市场。

设计/方法/方法

通过系统的文献综述，确定了IMS流程中涉及的标准和子标准，并选择了5条通用标准和23个子标准。混合方法用于解决差距。总共选择了来自不同出口值范围的11家公司的多案例研究。数据分析是使用两个多标准决策模型（MCDM）进行的，即用于加权因子的层次分析过程和与国家选择排名的理想解决方案相似的优先顺序排序技术。

发现

结果证明了混合MCDM技术在改善纺织部门和其他部门的IMS决策方面的适用性。发现加拿大，比利时和英国是纺织品出口的最佳目的地，选择得分分别为0.7716、0.7488和0.7337。属于贸易壁垒，经济因素和成本的子标准是影响纺织品服装产品出口的主要因素。

研究局限/意义

通过该案例研究无法获得广义结果的可能性，但是所进行的方法学应用对于在哥伦比亚案例和该领域现有文献中选择市场是一种新颖的选择。

实际影响

从管理的角度来看，与贸易有关的公司在寻找新市场时具有更广阔的视野。新兴企业家可以装备自己进入国际市场。从业者和决策者也可以使用这种方法，这将使他们能够评估新市场，以概述将产品定位在国外的促销策略。

社会影响

方便企业选择国际市场。

创意/价值

该研究的贡献是双重的。首先，技术的结合将为市场选择提供更广泛的支持，并充当决策支持系统。另一方面，这不仅是哥伦比亚，而且是拉丁美洲的出口行业中，首次将这种方法用于国际监测系统。最后，研究中描述的详细方法论过程使院士和决策者都可以在其他情况和场景下复制研究。