Purpose

This study aims to develop a conceptual model to examine the impact of four organizational factors (expatriate managers, stakeholder engagement, corporate social mission and demand management) on the social response activities and their subsequent effect on corporate social performance among subsidiaries of multinational enterprises (MNEs) in Tunisia, characterized as a small African economy.

Design/methodology/approach

This study uses data collected from 115 subsidiaries established in an African country – Tunisia. It also applies a partial least square regression to test the hypotheses proposed in a comprehensive framework.

Findings

This study reveals that each of these factors, with the exception of expatriate managers, is found to positively influence the adoption of social response activities by MNE’s subsidiaries. In addition, involvement in such activities is also important in enhancing social performance concerning employees and customers.

Originality/value

Despite years of encouragement from scholars and theorists, studies across Africa have generally shown no interest in corporate social response as a strategic process that safeguards the well-being of host society. This paper proposes a comprehensive model for identifying the antecedents and one consequence of corporate social response activities of MNE’s subsidiaries. Stakeholder theory is used as a theoretical lens to develop a corporate social response framework.

中文翻译：

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调查突尼斯跨国公司子公司中社会响应活动的组织因素及其对公司社会绩效的影响

目的

这项研究旨在建立一个概念模型，以研究四个组织因素（外籍经理，利益相关者的参与，企业社会使命和需求管理）对社会响应活动的影响及其对跨国企业子公司之间的企业社会绩效的后续影响。 ），突尼斯是非洲的小型经济体。

设计/方法/方法

本研究使用从在非洲国家突尼斯建立的115家子公司收集的数据。它还应用了偏最小二乘回归来检验在综合框架中提出的假设。

发现

这项研究表明，除外籍经理外，所有这些因素都对跨国公司子公司采用社会反应活动产生积极影响。此外，参与此类活动对于提高员工和客户的社会绩效也很重要。

创意/价值

尽管多年来受到学者和理论家的鼓励，但非洲各地的研究总体上并未显示出对公司社会回应作为维护东道国社会福祉的战略过程的兴趣。本文提出了一种综合模型，用于识别跨国公司子公司的企业社会响应活动的前因和后果。利益相关者理论被用作发展公司社会响应框架的理论镜头。