Purpose

The study aims to test the relationship between innovation orientation (INO) and business performance. It also explores the moderating effect of firm size on the relationship between INO and business performance.

Design/methodology/approach

A purposive sample of 278 firms (manufacturing and service) was taken from the National Capital Region and the Punjab state of India. The survey questionnaire was administered to two to three managerial-level employees from each of the 278 firms. Exploratory and confirmatory factor analyses were used to validate the INO and business performance scales. The hypotheses were tested using multi-group moderation analysis and structural equation modeling.

Findings

The study shows that INO has a significant positive effect on business performance. The results have indicated that firm size (based on the number of employees) moderates the relationship between INO and business performance. However, firm size (based on investment) does not moderate the relationship between INO and business performance.

Originality/value

The study is an attempt to synthesize the fragmented results testing innovation–performance relationship using firm size as a moderator on the relationship between INO and business performance and provides insights for both academicians and practitioners.

中文翻译：

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创新导向及其与企业绩效的关系：企业规模的调节作用

目的

该研究旨在测试创新导向 (INO) 与企业绩效之间的关系。它还探讨了公司规模对 INO 和业务绩效之间关系的调节作用。

设计/方法/方法

从国家首都地区和印度旁遮普邦抽取了 278 家公司（制造业和服务业）的目标样本。调查问卷是针对 278 家公司中的每家公司的两到三名管理级别员工进行的。探索性和验证性因素分析用于验证 INO 和业务绩效量表。使用多组调节分析和结构方程模型对假设进行了测试。

发现

研究表明，INO对企业绩效有显着的积极影响。结果表明，公司规模（基于员工人数）调节了 INO 与业务绩效之间的关系。然而，公司规模（基于投资）并没有缓和 INO 与业务绩效之间的关系。

原创性/价值

该研究试图综合测试创新-绩效关系的零散结果，使用公司规模作为 INO 与业务绩效之间关系的调节器，并为学者和从业者提供见解。