Purpose

This paper introduces a new instructional design for executive programs that combined a flipped classroom methodology and experiential learning to address the challenge of teaching highly technical material in a compressed time frame. In practice, when decision-making executives lack technical expertise and face a highly technical problem, they contract for subject-matter expertise (SME) within the firm or through hiring consultants. The authors show how this can be done in a classroom setting to enhance the learning experience.

Design/methodology/approach

The classroom approach utilizes students from other programs as analysts for executive MBA (EMBA) teams faced with case analysis that involves technical issues in finance. The analysts act as subject-matter experts for the EMBA students.

Findings

Executive student learning is not eroded by relying on the analysts, and, moreover, the use of analysts enhances EMBA student understanding

Practical implications

Executives are able, in a short time frame, to produce high quality analysis by utilizing the subject-matter experts. Executives also learn how to ask the right questions and evaluate the quality of the analysis created by the subject-matter experts. The subject-matter experts, who are also students, derive added benefits of an employment experience in finance, learning how to interpret instructions about the analysis and how to respond to feedback.

Originality/value

The paper illustrates a new course design where the course's technical analysis aspects mimic work environments enhancing student learning.

中文翻译：

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购买主题专业知识：商业课程的创新方法

目的

本文介绍了一种针对执行程序的新教学设计，该教学设计结合了翻转课堂方法和体验式学习，以应对在紧迫的时间框架内教授高技术材料的挑战。实际上，当决策主管缺乏技术专业知识并面临高度技术问题时，他们会与公司内部或通过聘用顾问签订主题专业知识（SME）。作者展示了如何在教室环境中完成这项工作以增强学习体验。

设计/方法/方法

课堂方法利用来自其他计划的学生作为执行MBA（EMBA）团队的分析师，这些团队面临涉及金融技术问题的案例分析。分析人员充当EMBA学生的主题专家。

发现

高级管理人员的学习不会因依赖分析人员而受到侵蚀，而且，使用分析人员可以增强EMBA学生的理解力

实际影响

高管人员可以在短时间内利用主题专家进行高质量的分析。高管们还将学习如何提出正确的问题，以及如何评估主题专家创建的分析的质量。主题专家也是学生，他们从金融业的就业经验中受益匪浅，他们学习如何解释有关分析的说明以及如何响应反馈。

创意/价值

本文说明了一种新的课程设计，该课程的技术分析方面模仿了工作环境，以增强学生的学习能力。