Purpose

The purpose of this article is to study the moderating effect of absorptive capacity, defined as the set of organizational routines and processes through which companies acquire, assimilate, transform and exploit knowledge to produce a dynamic organizational capacity (Zahra and George, 2002), in three strategic orientations: market orientation; technology orientation and entrepreneurial orientation and their positive relationship in the performance of the medium and large Mexican manufacturing firms. Likewise, it is determined whether these three combined SOs influence firm performance.

Design/methodology/approach

The data was collected from 171 medium and large-sized Mexican manufacturing firms. The proposed hypotheses are tested using partial least square structural equation modeling (PLS-SEM).

Findings

Despite the importance of knowledge for the development of firms, the results indicate that the moderating effect of absorptive capacity is only present in the relationship between entrepreneurial orientation and firm performance. That is, firms cannot take advantage of knowledge simultaneously between the three strategic orientations. For their part, market orientation and entrepreneurial orientation exert a positive influence on firm performance.

Practical implications

The main practical implication for the manufacturing industry is that they must develop mechanisms to detect what kind of knowledge affects each strategic orientation, in this way it can make the absorptive capacity influence the relationships between SO and FP.

Originality/value

The main contribution consists of studying the moderating effect of the absorptive capacity on the relationship between three strategic orientations and firm performance, and not concentrating solely on the simultaneous use of these strategies as is commonly done.

中文翻译：

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战略导向、企业绩效和吸收能力的调节作用

目的

本文的目的是研究吸收能力的调节作用，吸收能力定义为公司获取、吸收、转化和利用知识以产生动态组织能力的一组组织惯例和过程（Zahra 和 George，2002），在三个战略导向：市场导向；技术导向和企业家导向及其在墨西哥大中型制造企业绩效中的正相关关系。同样，确定这三个组合的 SO 是否影响公司绩效。

设计/方法/方法

数据来自 171 家墨西哥大中型制造企业。所提出的假设使用偏最小二乘结构方程模型 (PLS-SEM) 进行测试。

发现

尽管知识对企业发展很重要，但研究结果表明，吸收能力的调节作用仅存在于创业导向和企业绩效之间的关系中。也就是说，企业不能在三个战略方向之间同时利用知识。就他们而言，市场导向和企业家导向对公司绩效产生积极影响。

实际影响

对制造业的主要实际意义是，他们必须建立机制来检测什么样的知识会影响每个战略方向，这样才能使吸收能力影响 SO 和 FP 之间的关系。

原创性/价值

主要贡献包括研究吸收能力对三种战略取向与公司绩效之间关系的调节作用，而不是像通常那样专注于同时使用这些战略。