Purpose

To unravel three strategy-related concepts, frequently confused as one, by introducing the new concept of nonstrategy and proposing a novel threefold classification of strategy, nonstrategy and no strategy.

Design/methodology/approach

Building on some key insightful definitions of strategy, the paper infers five essential attributes of strategy. These, in turn, are used to introduce the new concept and classification.

Findings

The paper makes clear distinction between the different concepts of strategy, nonstrategy and no strategy that are usually confused in the literature.

Research limitations/implications

The paper calls for a reexamination of what strategy is, how it can be better operationalized, how it should be distinguished from nonstrategy and no strategy and how strategy evolution and drift can be tracked.

Practical implications

The paper clarifies what constitutes strategy, gives practitioners directions on how to strategize and warns against the potential of malpractice that produces nonstrategy.

Originality/value

The introduction of the new concept of nonstrategy and the development of a new classification that distinguishes three concepts that are usually confused as one.

中文翻译：

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战略，非战略，无战略

目的

通过引入非战略的新概念并提出对战略，非战略和无战略的新颖三重分类，来解开经常与一个与战略相关的三个概念。

设计/方法/方法

基于对策略的一些重要的有见地的定义，本文推断出策略的五个基本属性。这些反过来又用于介绍新的概念和分类。

发现

本文明确区分了通常在文献中混淆的战略，非战略和无战略的不同概念。

研究局限/意义

本文要求重新研究什么是战略，如何更好地实施战略，应如何将其与非战略，无战略区分开来，以及如何追踪战略的演变和漂移。

实际影响

本文阐明了构成战略的内容，为从业人员提供了有关如何制定战略的指导，并警告产生非战略的舞弊行为的可能性。

创意/价值

非战略新概念的引入和新分类的发展将三个通常被混淆为一个的概念区分开来。