Purpose

The purpose of this paper is to determine the effects of initially controllable market factors on franchise success within NBA's Development League (D-League).

Design/methodology/approach

The open systems theory provided the foundation for analyzing characteristics contributing to small business success, as measured by attendance capacity for NBA D-League teams. Multiple regression analysis was utilized.

Findings

The results of this study indicate specific market characteristics increase franchise success in NBA's D-League. Population, income, facility size and ownership model all influenced attendance capacity.

Research limitations/implications

This study is limited to the teams that have operated in NBA's D-League. Contextual factors related to new business survival are not unique to minor league basketball and can be applied by scholars or professionals to any new business to help understand new business survival.

Practical implications

This research is also useful to cities looking to invest in a professional sports franchise and for all small business owners to understand market characteristics that can contribute to success.

Originality/value

The results from this study significantly contribute to small business literature by being the first empirical study on NBA's D-League.

中文翻译：

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小型企业成功：影响NBA D联赛的因素

目的

本文的目的是确定最初可控制的市场因素对NBA发展联盟（D联赛）内的特许经营成功的影响。

设计/方法/方法

开放系统理论为分析有助于小企业成功的特征提供了基础，该特征以NBA D联赛球队的出勤能力来衡量。利用多元回归分析。

发现

这项研究的结果表明，特定的市场特征增加了NBA D联赛的特许经营成功率。人口，收入，设施规模和所有权模型都影响到勤能力。

研究局限/意义

这项研究仅限于在NBA D联赛中运作过的球队。与新企业生存有关的背景因素并不是小联盟篮球所独有的，学者或专业人士可以将其应用于任何新企业，以帮助理解新企业生存。

实际影响

这项研究对希望投资职业体育特许经营权的城市以及所有小企业主了解有助于成功的市场特征也很有用。

创意/价值

这项研究的结果是NBA D联赛的第一项实证研究，对小型企业文献有重大贡献。