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Sport business models: a stakeholder optimization approach
Journal of Small Business and Enterprise Development ( IF 2.9 ) Pub Date : 2020-11-03 , DOI: 10.1108/jsbed-12-2019-0409
Thomas Pittz , Joshua S. Bendickson , Birton J. Cowden , Phillip E. Davis

Purpose

Owners of the US-based sport teams are seeing consistent gains on their financial investments, no matter the success of their teams on the playing field or their impact on the surrounding community. Sports teams are a part of an ecosystem comprised of primary and secondary stakeholders. The authors explore this phenomenon using a stakeholder perspective to understand how different business models and ownership structures optimize stakeholder value.

Design/methodology/approach

The authors employ an evaluative conceptual approach to examine the dominant model in the US, European ownership structures and public-private partnerships (PPPs). T finalize these comparisons by exploring a fourth business model and ownership structure – a relatively unique option in the US deployed by the Green Bay Packers – which we refer to as the maximized value partnership (MVP). These comparisons are followed by practical advice for owners in regard to these governance mechanisms.

Findings

The MVP ownership model has the potential to level the playing field between public and private actors. This potential is realized by fusing some of the best practices from European football clubs, in particular aspects of the stock market and supporter trust models.

Originality/value

By evaluating the most common ownership structures for sports teams, t provide an alternative model as well as practical advice for owners.



中文翻译:

体育商业模式:利益相关者优化方法

目的

不论美国团队的运动场在赛场上的成功或对周围社区的影响,美国运动队的所有者都在不断地从财务投资中获得收益。运动队是由主要和次要利益相关者组成的生态系统的一部分。作者从利益相关者的角度探讨了这种现象,以了解不同的业务模型和所有权结构如何优化利益相关者的价值。

设计/方法/方法

作者采用评估概念方法研究了美国,欧洲所有权结构和公私伙伴关系(PPP)中的主导模型。通过探索第四种商业模式和所有权结构来完成这些比较,这是Green Bay Packers在美国部署的相对独特的选择,我们称之为最大化价值伙伴关系(MVP)。在进行这些比较之后,会为所有者提供有关这些治理机制的实用建议。

发现

MVP所有权模型有可能拉近公共和私人参与者之间的竞争环境。这种潜力是通过融合欧洲足球俱乐部的一些最佳实践来实现的,特别是在股票市场和支持者信任模型方面。

创意/价值

通过评估运动队最常见的所有权结构,可以为所有者提供替代模型和实用建议。

更新日期:2020-11-03
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