Purpose

This study aims to introduce moral re-armament’s (MRA) role as a mediator in several labor/management disputes in industries primarily in the 1940s and 1950s. In this study, MRA was guided by a social responsibility framed in language that was a precursor to corporate social responsibility (CSR). This study features the case of the Miami-based airlines serving Latin America, who had experienced the longest airline labor strike to that date.

Design/methodology/approach

In this study, both artifacts and literary interpretations are used to inform an institutional-theory-based approach to a broad social movement, one player in that movement and its impact on an industry. Actions at one time can be shown to relate to activity and behavior at another time (Wadhwani and Bucheli, 2014). Thus, this paper has combined these perspectives in the approach to historically examine a precursor phenomenon of CSR.

Findings

MRA’s approach shared some methods, such as story-telling, with modern change management. This paper proposes that other methods that were important for that historical context played a significant role in MRA’s success. Today, these methods are no longer used. These include “intimacy” (MRA employees lived with members of labor and management while they were mediating), “theater” (they showed plays to all of those involved) and confessional sharing (their training was mostly a series of testimonies by those who previously were combative, but became collaborative when they accepted MRA’s principles).

Originality/value

This historical case may inspire those promoting CSR to expand their methods to have even greater success today.

中文翻译：

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道德再武装：在“企业社会责任”出现之前更好地理解社会-企业关系

目的

本研究旨在介绍道德重整 (MRA) 作为调解人的角色，主要是在 1940 年代和 1950 年代的行业中的几起劳资纠纷中。在这项研究中，MRA 以一种用语言构建的社会责任为指导，该语言是企业社会责任 (CSR) 的先驱。本研究以服务拉丁美洲的迈阿密航空公司为例，该航空公司经历了迄今为止最长的航空公司罢工。

设计/方法/方法

在这项研究中，人工制品和文学解释都被用来为广泛的社会运动、该运动的参与者及其对行业的影响提供基于制度理论的方法。某一时间的行为可以被证明与另一时间的活动和行为相关（Wadhwani 和 Bucheli，2014 年）。因此，本文结合了这些观点，从历史角度考察了企业社会责任的先兆现象。

发现

MRA 的方法与现代变更管理共享一些方法，例如讲故事。本文提出，对那个历史背景很重要的其他方法在 MRA 的成功中发挥了重要作用。今天，这些方法已不再使用。其中包括“亲密关系”（MRA 员工在调解时与劳资管理人员住在一起）、“剧院”（他们向所有相关人员展示戏剧）和忏悔分享（他们的培训主要是那些以前的人的一系列证词）好斗，但当他们接受 MRA 的原则时变得合作）。

原创性/价值

这个历史案例可能会激励那些促进企业社会责任的人扩展他们的方法，以在今天取得更大的成功。