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Panic buying or preparedness? The effect of information, anxiety and resilience on stockpiling by Muslim consumers during the COVID-19 pandemic
Journal of Islamic Marketing ( IF 3.1 ) Pub Date : 2021-02-26 , DOI: 10.1108/jima-09-2020-0309
Claire Eloise Sherman , Damien Arthur , Justin Thomas

Purpose

The purpose of this study is to examine the causes of consumer stockpiling by Muslim consumers during the coronavirus (COVID-19) pandemic. Specifically, this paper examines exposure to COVID-19 information and its relationship with panic buying directly, indirectly through anxiety and as moderated by resilience.

Design/methodology/approach

In the early stages of the COVID-19 pandemic, this study surveys 1,006 Muslims from a sample of 1,392 UAE citizens and residents about their exposure to COVID-19 information, anxiety, resilience and panic buying.

Findings

Greater exposure to COVID-19 information had a direct effect on panic buying yet a much weaker indirect effect through increased anxiety. This mediating effect is only significant at moderate to high levels of resilience, suggesting panic buying is a particular coping response of resilient individuals who experience anxiety after greater exposure to COVID-19 information. Anxiety was found to increase panic buying above that directly related to COVID-19 information exposure.

Social implications

Findings provide some guidance for policymakers where a nuanced approach to building and directing resilience and in directing information flows are needed to curtail panic buying within their Muslim populations.

Originality/value

While the phenomenon of consumer stockpiling is referred to as panic buying, the findings suggest that anxiety plays a smaller role in the process than preparedness prompted by crisis-related information exposure. Furthermore, this is the first study to date to specifically examine COVID-19 related panic buying among a Muslim population.



中文翻译:

恐慌购买还是准备?信息,焦虑和抵御力对COVID-19大流行期间穆斯林消费者的库存的影响

目的

这项研究的目的是研究在冠状病毒(COVID-19)大流行期间穆斯林消费者造成消费者库存的原因。具体来说,本文研究了直接暴露于COVID-19信息中的风险及其与恐慌性购买的关系,包括通过焦虑间接地以及在抵御力的调节下。

设计/方法/方法

在COVID-19大流行的早期阶段,该研究从1,392名阿联酋公民和居民中对1,006名穆斯林进行了调查,调查了他们对COVID-19信息,焦虑,抵御力和恐慌的暴露程度。

发现

更大程度地暴露于COVID-19信息对恐慌性购买有直接影响,而由于焦虑增加而产生的间接影响则弱得多。这种中介作用仅在中度到高度的复原力水平下才有意义,这表明恐慌购买是复原力个体的特殊应对措施,这些个体在更多地暴露于COVID-19信息后会感到焦虑。发现焦虑使恐慌性购买增加到超过与COVID-19信息暴露直接相关的程度。

社会影响

研究结果为决策者提供了一些指导,他们需要采取细微差别的方法来建立和指导复原力以及指导信息流,以减少其穆斯林人口的恐慌性购买。

创意/价值

虽然将消费者的库存现象称为恐慌性购买,但研究结果表明,与危机相关的信息暴露所引发的备灾相比,焦虑在此过程中的作用要小得多。此外,这是迄今为止针对穆斯林人群中与COVID-19相关的恐慌性购买进行的首次研究。

更新日期:2021-02-26
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