Purpose

This paper aims to analyze how different experts in entrepreneurship perceive their surrounding environment and business opportunities. The authors suggest that people act the way they do not only because of different interpretations of the environment but also because of the relative importance they give to the context and themselves in their mental scripts.

Design/methodology/approach

A Mann–Whitney U non-parametric test and principal component analysis were conducted to examine the national expert survey from the global entrepreneurship monitor database of Chilean exports.

Findings

When experts in entrepreneurship are compared, entrepreneurs and non-entrepreneurs differ in their use of certain cognitive resources about past or current events, but they map out future situations similarly, suggesting that their mental simulations may converge into similar patterns.

Originality/value

This study provides useful insights regarding the impact that mental representation has on experts’ perception, by discussing how experts who are entrepreneurs perceive the entrepreneurial ecosystem and current opportunities differently than experts who are not entrepreneurs. The specific context plays a key role in the way entrepreneurs and non-entrepreneurs analyze their surrounding environment but not necessarily opportunities.

中文翻译：

---

创业专家：创业者与非创业者视角下的机会与情境评估

目的

本文旨在分析不同的创业专家如何看待他们周围的环境和商业机会。作者认为人们的行为方式不仅是因为对环境的不同解释，还因为他们在心理脚本中对环境和他们自己的相对重要性。

设计/方法/方法

进行了 Mann-Whitney U 非参数检验和主成分分析，以检查来自智利出口全球创业监测数据库的国家专家调查。

发现

当比较创业专家时，创业者和非创业者在对过去或当前事件的某些认知资源的使用上有所不同，但他们对未来情况的规划相似，表明他们的心理模拟可能会收敛到相似的模式。

原创性/价值

本研究通过讨论企业家专家如何与非企业家专家不同地看待创业生态系统和当前机会，就心理表征对专家认知的影响提供了有用的见解。特定的背景在企业家和非企业家分析他们周围环境的方式中起着关键作用，但不一定是机会。