Purpose

The purpose of this paper is to examine the struggle of and explore opportunity structure for a special class of social entrepreneurs, known as musicpreneurs, in the context of a war-ridden conflict region of Pakistan. A unique case of Pashtun musicians is undertaken, who are confronted with multiple challenges and barriers while commercializing their musical skills. It provides a holistic account of a journey towards self-sustenance from the perspective of real-life musicpreneurs living in harsh socio-economic conditions.

Design/methodology/approach

This research is guided by constructionism and interpretive methodology, where semi-structured in-depth interviews were conducted from 28 entrepreneurs in Peshawar, capital city of the Khyber Pakhtunkwa Province and its surroundings. Qualitative thematic analysis was used to analyze transcribed data.

Findings

This research categorizes all findings into seven unified themes. A common Pashtun shows profound love for music, yet surprisingly, does not extend the same intensity of love to musicians. Till recently, Pashtun musicpreneurs are confronted by multiple challenges and barriers such as copyright violations, socio-cultural resistance and discrimination. However, they have devised new opportunity structures to commercialize their skills and adopt music as a sustainable career.

Research limitations/implications

This research explored multiple aspects of Pashtun musicpreneurs’ lives, compromising minute details on some aspects, for example, limited opportunity structure for musicpreneurs. It bears implications not only for Pakistan but other similar hostile environments for musicpreneurship. For lasting sustainability, overall tranquility and for the promotion of musicpreneurship, challenges surrounding musicpreneurs need to be addressed.

Originality/value

It is the first study of its kind to explore the struggle of musicpreneurs in hostile socio-economic conditions. From theoretical standpoint, a new theory of musicpreneurship is substantiated by paving ways to resolve barriers experienced in the most unfavourable conditions.

中文翻译：

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探索新社会企业家的挑战与机遇：以 KP 巴基斯坦本土音乐企业家为例

目的

本文的目的是在巴基斯坦饱受战争蹂躏的冲突地区的背景下，研究被称为音乐企业家的特殊社会企业家阶级的斗争并探索其机会结构。一个独特的普什图音乐家案例被展开，他们在将他们的音乐技能商业化的同时面临着多重挑战和障碍。它从生活在恶劣的社会经济条件下的现实音乐创业者的角度，全面介绍了自给自足的旅程。

设计/方法/方法

本研究以建构主义和解释性方法论为指导，对开伯尔-普赫图夸省首府白沙瓦及其周边地区的 28 位企业家进行了半结构化的深度访谈。定性主题分析用于分析转录数据。

发现

这项研究将所有发现归类为七个统一的主题。一个普通的普什图人表现出对音乐的深切热爱，但令人惊讶的是，对音乐家的热爱却不尽相同。直到最近，普什图音乐创业者还面临着侵犯版权、社会文化阻力和歧视等多重挑战和障碍。然而，他们设计了新的机会结构来将他们的技能商业化并将音乐作为可持续的职业。

研究限制/影响

这项研究探索了普什图音乐创业者生活的多个方面，在某些方面妥协了细节，例如，音乐创业者的有限机会结构。它不仅对巴基斯坦而且对音乐创业的其他类似敌对环境都有影响。为了持久的可持续性、整体的安宁和促进音乐创业，需要解决围绕音乐创业的挑战。

原创性/价值

这是同类研究中首次探讨音乐创业者在敌对的社会经济条件下的斗争。从理论的角度来看，音乐创业的新理论通过铺平道路来解决在最不利条件下遇到的障碍而得到证实。