Purpose

The objective of stadium owners is to attract visitors to their stadiums and by this optimally use their business potential. Stadiums face increasing competition from home-viewing options, with which especially aging stadiums have trouble competing. This paper aims to study the concept of smart stadiums as a solution to this problem, adding the corona age as an additional challenge.

Design/methodology/approach

First, (smart) stadium literature and theories are reviewed. Then, a case study is conducted, consisting of document review, observations and semi-structured interviews with specialists. The case that is studied is the Johan Cruijff Arena in Amsterdam – the stadium has the ambition to be the most innovative stadium in 2020.

Findings

Nine different smart tools were identified in the case study, which supports the optimization of various processes in the stadium such as ticketing and crowd control. The findings from this case study showed the potential of the smart stadium concept and how it can add value for the stadium’s stakeholders. The use of smart tools can improve the effectiveness and efficiency of stadium operations, and it can be used to improve the visitors’ experience. However, concrete numbers of progress were difficult to obtain because the smart tools were only recently implemented.

Originality/value

As seen in the past few years, more and more stadiums are branding themselves as a smart stadium. However, research on this subject is still scarce: existing research focused on other types of real estate. By exploring the work done in theory and practice, the authors hope to increase research on the subject of smart stadiums.

中文翻译：

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智能体育场馆的附加价值：以约翰·克鲁伊夫体育馆为例

目的

体育场馆主的目标是吸引游客到他们的体育场馆，并以此最佳地利用他们的商业潜力。体育场面临着越来越多的家庭观看比赛，尤其是老化的体育场难以竞争。本文旨在研究智能体育场作为解决此问题的方法，并将电晕年龄作为附加挑战。

设计/方法/方法

首先，回顾（智能）体育场馆的文献和理论。然后，进行案例研究，包括文件审查，观察和与专家的半结构化访谈。研究的案例是阿姆斯特丹的约翰·克鲁伊夫（Johan Cruijff）竞技场-该体育场有志成为2020年最具创新性的体育场。

发现

案例研究中确定了9种不同的智能工具，这些工具可支持体育场内各种流程的优化，例如票务和人群控制。该案例研究的结果显示了智能体育场概念的潜力以及如何为体育场的利益相关者增加价值。使用智能工具可以提高体育场馆运营的效率和效率，并且可以用来改善参观者的体验。但是，由于智能工具只是在最近才实现的，因此很难获得具体的进度。

创意/价值

从过去的几年中可以看出，越来越多的体育场将自己打造成一个聪明的体育场。但是，关于该主题的研究仍然很少：现有研究集中在其他类型的房地产上。通过探索在理论和实践上所做的工作，作者希望增加对智能体育场馆这一主题的研究。