Purpose

Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and utilitarian business applications. While available literature to-date focuses mainly on technological development and applications, this paper aims to address the resulting research gap by investigating listeners’ perceptions towards music composed by AI.

Design/methodology/approach

First, an online survey was conducted with 446 respondents and compared perceptions of music professionals (n = 72) and non-professional listeners (n = 374). Following this, a 2 × 2 laboratory experiment was conducted, where 86 participants listened to songs composed by AI but were presented different narratives regarding the composition process (human versus AI).

Findings

Overall, results from the online survey indicated a rather negative perception, low purchase intention for AI music and a negative credibility perception of musicians using AI. Findings from the experiment indicated no significant differences between the groups, suggesting that the awareness of the use of automation did not influence the perception towards the music.

Originality/value

This paper contributes by highlighting the current perception of both listeners and music professionals towards the application of artificial creativity in music composition. Furthermore, it contributes to the existing literature on artificial creativity applied in music, by providing evidence of its impact on listeners’ perception. Results reveal the importance of further investigation on the topic.

中文翻译：

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人工智能成为了贝多芬：听众和音乐专业人士如何看待人工创作的音乐？

目的

人工智能（AI）已进入音乐等创意产业。现在，算法可以生成高质量的艺术内容（例如原创歌曲），以用于混合消费和实用商业应用。尽管迄今为止可获得的文献主要集中在技术开发和应用上，但本文旨在通过调查听众对AI组成的音乐的看法来解决由此产生的研究空白。

设计/方法/方法

首先，对446位受访者进行了在线调查，比较了音乐专业人士（n = 72）和非专业听众（n = 374）的看法。此后，进行了2×2的实验室实验，其中86位参与者听了AI创作的歌曲，但在创作过程（人与AI）方面呈现了不同的叙述。

发现

总体而言，在线调查的结果表明，人们对AI音乐的看法相当消极，对购买音乐的购买意愿不高，对使用AI的音乐家的可信度也有负面的看法。从实验中发现的结果表明，两组之间没有显着差异，这表明使用自动化的意识不会影响对音乐的感知。

创意/价值

本文通过突出当前听众和音乐专业人士对人工创造力在音乐创作中的应用的认识做出了贡献。此外，它通过提供其对听众感知影响的证据，为有关音乐中人工创造力的现有文献做出了贡献。结果揭示了对该主题进行进一步调查的重要性。