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Understanding proximity mobile payment continuance usage in Indonesia from a habit perspective
Journal of Asia Business Studies ( IF 2.3 ) Pub Date : 2021-02-04 , DOI: 10.1108/jabs-02-2020-0046
Yonathan Dri Handarkho , Yulius Harjoseputro , Joseph Eric Samodra , Aloysius Bagas Pradipta Irianto

Purpose

This study aims to propose a theoretical model to explain mobile payment (MP) continuance usage in a physical store in Indonesia from a habit perspective. In detail, continuance usage was argued to be a consequence of habitual behavior which is related to specific actions conducted automatically, repeatedly and frequently. Therefore, the theoretical model was constructed on the theory of habit establishment.

Design/methodology/approach

In total, 220 Indonesian respondents were used to examine the theoretical model. Furthermore, a cross-sectional study was used through the use of a descriptive statistical approach to preparing data and descriptive analyses and structural equation modeling method for analysis.

Findings

Satisfaction was found to have the most substantial direct influence on the establishment of habit to use MP followed by perceived usefulness and perceived compatibility. Meanwhile, deal proneness and social ties were discovered to have a significant indirect effect on habit through the mediation of usefulness.

Originality/value

This study used the theory of habit formation to understand how user develops repeated behavior in MP usage which leads to continuance usage of the platform. There is limited explicit exploration and development of a theory based on this concept, therefore, this study is a contribution to the body of knowledge with respect to habit formation and its impacts on MP continuance usage.



中文翻译:

从习惯角度了解印度尼西亚的近距离移动支付持续使用

目的

本研究旨在提出一个理论模型,从习惯的角度解释印度尼西亚实体店的移动支付 (MP) 持续使用。具体而言,持续使用被认为是习惯行为的结果,该行为与自动、重复和频繁进行的特定行为有关。因此,理论模型建立在习惯建立理论之上。

设计/方法/方法

总共有 220 名印度尼西亚受访者被用来检验理论模型。此外,通过使用描述性统计方法来准备数据和描述性分析以及用于分析的结构方程建模方法,使用了横断面研究。

发现

发现满意度对使用 MP 的习惯的建立具有最实质性的直接影响,其次是感知有用性和感知兼容性。同时,交易倾向和社会联系被发现通过有用性的中介对习惯有显着的间接影响。

原创性/价值

本研究使用习惯形成理论来了解用户如何在 MP 使用中产生重复行为,从而导致继续使用该平台。基于此概念的理论的明确探索和发展有限,因此,本研究是对习惯形成及其对 MP 持续使用影响的知识体系的贡献。

更新日期:2021-02-04
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