Purpose

The purpose of this study is to develop and empirically test a model investigating the relationship between conflict with private label (PL) suppliers and retailers’ PL performance. The study also examines differences in the relationship based on two PL types, namely, price-oriented and differentiation-oriented PLs.

Design/methodology/approach

Hypotheses were tested using structural equation modeling and data obtained from a survey of general merchandise managers in 190 supermarket chains in Japan.

Findings

The results indicate that conflict with PL suppliers can have negative effects on retailers’ PL performance. Moreover, the use of price-oriented PLs leads to higher levels of conflict with PL suppliers than the use of differentiation-oriented PLs.

Practical implications

This study offers managerial insights into the importance of sophisticated conflict management in relation to PL suppliers and the efficacy of premium PLs, which may cost less in terms of conflict management than price-oriented PLs.

Originality/value

Considering the influence of conflict with suppliers on retailers’ PL performance, this study suggests a novel approach to examining conflict between PL suppliers and retailers by classifying PLs into two types, namely, price-oriented and differentiation-oriented PLs.

中文翻译：

---

与供应商冲突对零售商自有品牌表现的影响

目的

这项研究的目的是开发和经验检验一个模型，以调查与自有品牌（PL）供应商之间的冲突与零售商的PL绩效之间的关系。该研究还研究了基于两种PL类型的关系的差异，即价格导向PL和差异导向PL。

设计/方法/方法

使用结构方程模型对假设进行了测试，并从日本190个连锁超市的一般商品经理调查中获得了数据。

发现

结果表明，与PL供应商的冲突可能会对零售商的PL绩效产生负面影响。而且，与使用差异化的PL相比，使用价格导向的PL导致与PL供应商的冲突更高。

实际影响

这项研究为管理人员提供了深入的了解，即对于PL供应商而言，复杂的冲突管理的重要性以及优质PL的功效，就冲突管理而言，与价格导向的PL相比，其成本可能更低。

创意/价值

考虑到与供应商之间的冲突对零售商的PL绩效的影响，本研究提出了一种新颖的方法来检查PL供应商与零售商之间的冲突，方法是将PL分为两种类型，即价格型PL和差异型PL。