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The impact of technological-organizational-environmental (TOE) factors on firm performance: merchant’s perspective of mobile payment from Thailand’s retail and service firms
Journal of Asia Business Studies Pub Date : 2020-11-16 , DOI: 10.1108/jabs-01-2020-0012
Thipa Mahakittikun , Sid Suntrayuth , Veera Bhatiasevi

Purpose

This study aims to identify the impact of mobile payment on firm performance by developing a model based on the technology, organization and environment framework (TOE framework) including relative advantage, complexity, compatibility, innovativeness, mobile payment knowledge, critical mass, competitive pressure and external support.

Design/methodology/approach

The data were collected from the retail and service firms in Bangkok, Thailand (n = 387). Multiple regression analysis was applied to test the proposed model and carried out in SPSS version 25.

Findings

The results indicated that the TOE factors, including relative advantage, innovativeness, mobile payment knowledge, critical mass, competitive pressures and external supports, can predict firm performance. While innovativeness is the strongest predictor of positive firm performance, on the other hand, critical mass is found to be negatively significant on firm performance.

Practical implications

This research suggests that firms that accept mobile payment can identify the positive impact on firm performance and it is important for payment service providers and the government to work closely with firms.

Originality/value

As some merchants still refuse to implement mobile payment services in their business, this current study seeks to understand the impact of mobile payment. However, not many studies are reported its impact in Southeast Asia. This study is probably the first in Thailand to examine the impact of mobile payment on firm performance in the retail and service firms.



中文翻译:

技术-组织-环境(TOE)因素对公司绩效的影响:泰国零售和服务公司的商人对移动支付的看法

目的

这项研究旨在通过开发基于技术,组织和环境框架(TOE框架)的模型来确定移动支付对公司绩效的影响,该模型包括相对优势,复杂性,兼容性,创新性,移动支付知识,关键规模,竞争压力和外部支持。

设计/方法/方法

数据来自泰国曼谷的零售和服务公司(n = 387)。应用多元回归分析来测试建议的模型,并在SPSS版本25中进行。

发现

结果表明,TOE因素(包括相对优势,创新性,移动支付知识,临界质量,竞争压力和外部支持)可以预测公司的业绩。尽管创新是企业业绩积极性的最强预测指标,但另一方面,关键质量对企业绩效却具有负面影响。

实际影响

这项研究表明,接受移动支付的公司可以确定对公司绩效的积极影响,这对于支付服务提供商和政府与公司紧密合作非常重要。

创意/价值

由于一些商家仍拒绝在其业务中实施移动支付服务,因此本研究旨在了解移动支付的影响。然而,没有太多的研究报道其对东南亚的影响。这项研究可能是泰国第一个研究移动支付对零售和服务公司的公司绩效的影响的研究。

更新日期:2020-11-16
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