Purpose

The earth needs to go green as it clarifies that humans should adopt a sustainable lifestyle that will be friendly to the environment and society. The emerging stream of academic literature on “go green” adds a new perspective to the deep-rooted conception of entrepreneurship. The objective of green entrepreneurship is to follow the traditional concepts of entrepreneurship but also brings the additional potential for society and the environment. The present paper is designed to study the impact of personality traits and university green entrepreneurial support on green entrepreneurial intentions along with the moderating role of environmental values.

Design/methodology/approach

The data are collected by using the survey method, and the five-point Likert scale is used for this purpose. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling.

Findings

The results revealed that personality traits are positively and significantly associated with green entrepreneurial intention, but risk-averse students depict insignificant results towards green entrepreneurial intention. Also, university green entrepreneurial support results in positive green entrepreneurial intention. Environmental values also strengthen the association.

Originality/value

Previously, researchers emphasized the entrepreneurial intentions for the sake of improving the economy, decreasing unemployment and promoting small ventures, but none focused on the green aspects of entrepreneurship. To date, we still lack knowledge regarding students' green entrepreneurial intentions and how personality traits and green support affect the intention. The focus of the present study is to sustain nature and ecosystems through green entrepreneurship by providing directions and economic and noneconomic gains for investors, entrepreneurs, students, universities and societies.

中文翻译：

---

人格特质和大学绿色创业支持对学生绿色创业意愿的影响：环境价值观的调节作用

目的

地球需要变绿，因为它阐明人类应该采取对环境和社会友好的可持续生活方式。关于“走向绿色”的学术文献流不断涌现，为根深蒂固的创业理念增添了新的视角。绿色创业的目标是遵循传统的创业理念，同时为社会和环境带来额外的潜力。本文旨在研究人格特质和大学绿色创业支持对绿色创业意愿的影响以及环境价值观的调节作用。

设计/方法/方法

数据采用调查法收集，采用李克特五点量表。应用于数据集的统计技术是验证性因素分析和偏最小二乘结构方程建模。

发现

结果表明，人格特质与绿色创业意愿呈显着正相关，但规避风险的学生对绿色创业意愿的影响不显着。此外，大学绿色创业支持导致积极的绿色创业意向。环境价值观也加强了这种联系。

原创性/价值

此前，研究人员强调创业意图是为了改善经济、减少失业和促进小企业的发展，但没有人关注创业的绿色方面。迄今为止，我们仍然缺乏关于学生的绿色创业意向以及个性特征和绿色支持如何影响该意向的知识。本研究的重点是通过为投资者、企业家、学生、大学和社会提供方向和经济和非经济收益，通过绿色创业来维持自然和生态系统。