Purpose

The purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their satisfaction and behavioural intentions. The study also investigates whether these relationships are moderated by the attendee’s past history with the festival and the distance they have travelled to attend the event.

Design/methodology/approach

The theoretically derived model was tested on a sample of 354 attendees of the Capital Craft Beer Festival in Pretoria, South Africa. Partial least squares structural equation modelling was used to analyse the data.

Findings

The results indicated that only affective engagement positively influences attendee’s satisfaction, which, in turn, positively influences attendee’s intentions to revisit and recommend the beer festival. The authors found no evidence of the effects of cognitive and physical engagement and experiencing novelty on event satisfaction and no moderating effect of previous attendance and distance travelled to the event.

Originality/value

The findings advance the knowledge base in the field of a gastronomic event experience regarding critical factors that affect event satisfaction which, to date, have only been tested on sports events.

中文翻译：

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通过活动经验预测精酿啤酒节参与者的行为意图

目的

本文旨在通过研究精酿啤酒节参与者的活动经历对其满意度和行为意图的影响，为活动经验文献做出贡献。这项研究还调查了这些关系是否被参与者过去与音乐节的过去历史以及他们参加该活动所经过的距离所调节。

设计/方法/方法

从南非比勒陀利亚的首都精酿啤酒节的354名参与者的样本中测试了从理论上推导的模型。使用偏最小二乘结构方程建模来分析数据。

发现

结果表明，只有情感参与才能对参与者的满意度产生积极影响，进而对参与者重访和推荐啤酒节的意图产生积极影响。作者没有发现认知和身体参与以及体验新颖性对事件满意度的影响的证据，也没有证据表明先前的出勤和到达事件的距离没有调节作用。

创意/价值

这些发现推动了美食赛事经验领域中有关影响赛事满意度的关键因素的知识基础，迄今为止，这些因素仅在体育赛事中进行过测试。