Purpose

Bandung city had constructed new facilities in urban areas or supplemented existing facilities to create a city branding of music-design-culinary. This paper aims to assess their potential as new tourist areas for urban. This study very little research explicitly to discuss new phenomena tourism from urban areas that raise the image of three branding concepts at once.

Design/methodology/approach

Qualitative research more emphasized meaning and process analysis. Data analysis was carried out by looking at the status of an urban community, an object and a set of conditions in the thought system or current cases. The supporting data analysis technique used in this research is spatial analysis overlay is one of the basic ways to create spatial relationships between music, design and culinary by processing the result SWOT analysis factor.

Findings

Three forms of brand imaging development can ultimately lift new changes in strengthening relationships for building a good image of the tourism city with visitors.

Originality/value

For developing a new branding that can be implemented, the actors necessary to identify and assess internal and external factors policy for further formulation development of tourism city strategy. These articles very few research to explore discuss new phenomena in urban tourism that raise the image of three branding concepts at once. The present work was a modest effort to fill this gap literature with uses a compilation of research findings separately from city branding in various cities used as a conceptual basis and a comparative analysis is then conducted of three schemes.

中文翻译：

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西爪哇万隆城市旅游的“音乐-设计-烹饪”城市品牌

目的

万隆市在市区建设新设施或补充现有设施，打造音乐-设计-烹饪的城市品牌。本文旨在评估它们作为城市新旅游区的潜力。这项研究很少有研究明确讨论来自城市地区的新现象旅游，这些新现象同时提升了三个品牌概念的形象。

设计/方法/方法

定性研究更强调意义和过程分析。数据分析是通过查看城市社区的状态、对象和思维系统或当前案例中的一组条件来进行的。本研究使用的支持数据分析技术是空间分析叠加是通过处理结果 SWOT 分析因子来创建音乐、设计和烹饪之间的空间关系的基本方法之一。

发现

三种形式的品牌形象化发展，最终能在加强与游客的关系上，为打造旅游城市的良好形象而掀起新的变化。

原创性/价值

为了开发一个可以实施的新品牌，参与者需要识别和评估内部和外部因素政策，以进一步制定旅游城市战略。这些文章很少研究探讨城市旅游中同时提升三个品牌概念形象的新现象。目前的工作是通过使用与各个城市的城市品牌不同的研究结果汇编作为概念基础来填补这一空白文献，然后对三个方案进行比较分析。