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Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective
International Journal of Tourism Cities Pub Date : 2020-10-20 , DOI: 10.1108/ijtc-05-2020-0094
Shampy Kamboj , Richa Joshi

Purpose

Tourists regularly make use of their smartphones while staying at tourist destinations. Several studies have studied the outcomes of smartphone use at travel destinations. The current paper believes tourists’ use of their smartphone or its apps because of their contact with tour friends, social loneliness-related concerns or its aesthetic scope. The purpose of this paper is to identify the factors of continued use of smartphone apps via travelers during their stay at a tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key characteristics of mobile devices (portability).

Design/methodology/approach

The sample consists of 357 smartphone users who travelled to some tourist destinations and used some mobile apps during their stay. Data was analyzed using the structural equation modeling approach.

Findings

The findings of the study show that the UTAUT2 model can effectively explain the use of smartphone apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone, intention to reuse app, satisfaction towards trip and loyalty towards app).

Originality/value

This paper is mainly important due to its emphasis on smartphone apps’ use during the travel stay, as the majority of the existing literature focusses on prior steps ( service booking).



中文翻译:

考察影响智能手机应用在旅游目的地使用的因素:UTAUT模型的观点

目的

游客在停留在旅游目的地时会定期使用智能手机。多项研究研究了在旅行目的地使用智能手机的结果。本篇论文认为游客之所以会使用智能手机或其应用程序,是因为他们与旅行朋友接触,与社交寂寞有关的担忧或其审美范围。本文的目的是根据给定的内在用户属性(创新性),在UTAUT2模型(技术接受和使用的统一理论)的框架下,确定旅行者在旅游目的地停留期间继续使用智能手机应用的因素,旅游目的地方面(审美范围和社会孤独感)以及移动设备的关键特征之一(便携性)。

设计/方法/方法

该样本包括357个智能手机用户,这些智能手机用户前往一些旅游目的地并在住宿期间使用了一些移动应用程序。使用结构方程建模方法分析数据。

发现

研究结果表明,UTAUT2模型可以有效地解释在旅游目的地使用智能手机应用程序以及用户和移动设备的特征,确实会影响行为结果(智能手机,重复使用应用程序的意图,对旅行的满意度和对应用程序的忠诚度) 。

创意/价值

这篇论文之所以重要,是因为它着重在旅途中使用智能手机应用程序,因为大多数现有文献都集中于先前的步骤(服务预订)。

更新日期:2020-10-20
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