Purpose

The purpose of this study is to demonstrate that unsustainable revenues in municipalities are short term and may have an adverse effect on urban systems. Focusing on stable financial resources can reduce such adverse effects. According to the legal obligations of municipalities in the creation of sustainable revenue, developing tourism-based activities in municipalities can play a significant role in providing a sustainable income.

Design/methodology/approach

This study aims to assess the positive effects of economic opportunities related to tourism for the municipalities in Iran’s large-scale cities and to identify the hidden opportunities of tourism. Also, from interviews and analysis of themes based on the situation, task, action, result model, tourism opportunities have been extracted and classified.

Findings

As a result of this research, hidden income-generating opportunities of urban tourism have been identified for municipalities, including those depending on situation, tasks, actions and results. For each of these categories, strategies for the realization of tourism opportunities are presented. Tourism’s hidden opportunities include those relating to organizational aspects, tourism planning, tourism diplomacy, handicrafts, health tourism, event tourism and urban tourism marketing.

Originality/value

By taking advantage of these opportunities, income generation, employment and urban management will be improved in the municipalities.

中文翻译：

---

调查城市旅游在创造大型城市的可持续收入机会方面的积极作用：伊朗为例

目的

这项研究的目的是证明市政当局的不可持续收入是短期的，并且可能对城市系统产生不利影响。关注稳定的财务资源可以减少这种不利影响。根据市政当局在创造可持续收入方面的法律义务，在市政当局中开展以旅游业为基础的活动可以在提供可持续收入方面发挥重要作用。

设计/方法/方法

这项研究旨在评估与旅游相关的经济机会对伊朗大型城市中市政当局的积极影响，并确定潜在的旅游机会。此外，通过根据情况，任务，行动，结果模型对主题进行的访谈和分析，还提取了旅游机会并进行了分类。

发现

这项研究的结果是，已经为市政当局确定了城市旅游的隐性创收机会，包括那些视情况，任务，行动和结果而定的机会。对于这些类别中的每一个类别，都提出了实现旅游机会的策略。旅游业的隐性机会包括与组织方面，旅游计划，旅游外交，手工艺品，健康旅游，活动旅游和城市旅游营销有关的机会。

创意/价值

通过利用这些机会，将改善市政当局的创收，就业和城市管理。