Purpose

Attributes of a destination do not only have a positive impact on a person’s selection of the travel destination but also influence the level of tourist satisfaction. In spite of this, the destination attributes related to Muslim tourism are yet to be explored. Moreover, each attribute impacts the satisfaction of tourists in different ways. This study aims to investigate the importance and performance of Islamic attributes in selection of travel destinations by Muslim tourists and to examine the overall tourist satisfaction (SAT) based on the Islamic attributes.

Design/methodology/approach

Thailand has been considered as the base for this study. A quantitative research method and convenience sampling technique was used for data collection. Factor analysis was used to determine the importance and performance of Islamic attributes on the choice of travel destinations. Composite delineated factors were applied as indicators in the regression analysis to evaluate the SAT.

Findings

The findings reveal five important Islamic attributes: Halal-friendly environment, Halal hotel (IMP2), Halal food (IMP3), Halal food preparation and washroom facilities. However, Muslim tourists were only satisfied with the performance of three Islamic attributes: hotel entertainment and facilities, Halal food and preparation and Halal-oriented recreation and quality services (PER3). This study also reveals that PER3 as well as IMP2 and IMP3 are significant factors for evaluating the tourists’ overall satisfaction.

Originality/value

The Halal tourism market has been growing rapidly. However, research on the satisfaction of Muslim tourists based on the importance and performance of Islamic attributes in non-Muslim countries is limited. Thus, the researcher draws upon the views of Muslim tourists to propose recommendations on the important Islamic attributes and those whose performances are effective. The findings suggest that the SAT is influenced by particular attributes. Additionally, this study fills the research gap on Halal tourism in Thailand and provides useful information regarding the satisfaction of tourists based on Islamic attributes for non-Muslim countries, to help them formulate effective strategies for developing Islamic tourism in their travel destinations.

中文翻译：

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通过使非穆斯林国家的穆斯林游客满意来管理伊斯兰属性

目的

目的地的属性不仅对人选择旅行目的地产生积极影响，而且还会影响游客满意度。尽管如此，与穆斯林旅游有关的目的地属性仍有待探索。此外，每个属性都以不同的方式影响游客的满意度。这项研究旨在调查伊斯兰属性在穆斯林游客选择旅游目的地时的重要性和表现，并根据伊斯兰属性检查整体游客满意度（SAT）。

设计/方法/方法

泰国被认为是这项研究的基础。定量研究方法和便利抽样技术被用于数据收集。因子分析被用来确定在选择旅行目的地时伊斯兰属性的重要性和表现。综合描述因素被用作回归分析的指标，以评估SAT。

发现

调查结果揭示了五个重要的伊斯兰属性：清真食品环境，清真酒店（IMP2），清真食品（IMP3），清真食品制备和洗手间设施。但是，穆斯林游客仅对伊斯兰的三个属性的表现感到满意：酒店娱乐和设施，清真食品和准备以及以清真为导向的娱乐和优质服务（PER3）。这项研究还表明，PER3以及IMP2和IMP3是评估游客总体满意度的重要因素。

创意/价值

清真旅游市场发展迅速。但是，基于穆斯林属性在非穆斯林国家中的重要性和表现，对穆斯林游客满意度的研究是有限的。因此，研究人员借鉴了穆斯林游客的观点，就重要的伊斯兰属性及其表现是有效的提出了建议。研究结果表明，SAT受特定属性的影响。此外，本研究填补了泰国清真旅游的研究空白，并根据非穆斯林国家的伊斯兰属性为游客提供了有关旅行者满意度的有用信息，以帮助他们制定在其旅行目的地发展伊斯兰旅游的有效策略。