Purpose

Media reporting is one of many circumstances that nursing homes have to relate to, because of the reputational risks. The aim of this article is to investigate media representations of Swedish nursing homes in relation to reports on an annual national user survey.

Design/methodology/approach

The empirical data consist of 381 Swedish newspaper articles about the survey results. The questions guiding the analysis were: what messages on nursing homes are communicated, and how are claims organized in order to appear factual?

Findings

The data show that press reports focus on comparisons of care units' survey results, eldercare representatives' explanations of the results, and what improvements will be made in order to do better in the next year's survey. With their use of truth-making rhetoric, press articles construct survey results as credible and valid, thus mirroring user perceptions and ultimately nursing home quality. The selection of nursing home representatives' comments equally reinforces the validity of claims.

Originality/value

Given nursing homes' problems with demonstrating success, the authors argue that media reports on the user survey is a way for eldercare organizations to achieve results in an otherwise resultless field, and while media reports might be seen as prompting change in nursing home care, what is ultimately achieved is the legitimation of a costly survey with low response rate.

中文翻译：

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惊人的数字和最低排名：新闻界对疗养院居民用户调查的报告

目的

由于声誉风险，媒体报道是疗养院必须与之相关的许多情况之一。本文旨在调查与年度全国用户调查报告相关的瑞典疗养院的媒体代表。

设计/方法/方法

经验数据由381篇关于调查结果的瑞典报纸文章组成。指导该分析的问题是：传达了关于疗养院的哪些消息，以及如何组织索赔以使其显得真实？

发现

数据显示，新闻报道的重点是护理单位调查结果的比较，老年护理代表对结果的解释，以及为了在明年的调查中做得更好，将进行哪些改进。通过使用真实的言辞，新闻文章将调查结果构造为可信和有效的，从而反映了用户的看法并最终反映了疗养院的质量。选择疗养院代表的意见同样可以增强要求的有效性。

创意/价值

考虑到疗养院展示成功的问题，作者认为，针对用户调查的媒体报道是老年护理组织在其他没有结果的领域取得成果的一种方式，尽管媒体报道可能被视为促进了疗养院改变，但是最终实现的结果是，进行具有成本效益的低响应率调查的合法性。