Purpose

The purpose of this paper is to analyze how Indonesian laws regulate the existence of famous brand. In case of brand Pierre Cardin, which had the elements of a famous brand including brand reputation obtained because of the public’s general knowledge, intensive and massive promotion, investment made by the owner in several countries, including Indonesia.

Design/methodology/approach

This study is a normative legal research conducted statutory approach reviews through court decisions in Indonesia which related to famous brands such as Pierre Cardin. The analytical method analyzes the law, the legal rulings and the famous brand case of Pierre Cardin, which became one of the sources of Law of Marks in Indonesia. The next method is a description that compares the famous brands such as Pierre Cardin in Indonesia and France.

Findings

The research of this paper shows that brand Pierre Cardin is one of the world’s leading brands and has registered its brands in several countries in the world. The threat to well-known brands in Indonesia is the regulation of which Indonesia has weaknesses. In Indonesia, the Law of Marks enables the state to receive registrations of similar brands, and when a dispute occurs, it allows the judge to make a decision threatening the existence of goodwill.

Research limitations/implications

This research discusses the legal aspects of famous brands in Indonesia that hold the constitutive system and particularly the legal threat against a famous brand in Indonesia, Pierre Cardin.

Practical implications

This paper discusses the threats that will occur in famous brands that registered in many countries, such as Indonesia. This became a reference for the famous brand company to be able to adjust the law in Indonesia.

Social implications

This paper informs the legal threats can be a weakness of law in Indonesia; therefore, the governance should revise the regulation about marks to accommodate the existence of famous brands company in Indonesia. This paper gives recommendations for government to be more flexible to regulate the registration for the famous brand and tighten regulation of brand rights for local brands to avoid infringement in Indonesia. The protection of brand rights for a famous brand company in Indonesia can be realized and will be possible.

Originality/value

This paper is original and must-read. This research can be a reference for famous brand companies that will register brand rights in Indonesia because it discusses about the case between Pierre Cardin brand in Indonesia and French. This paper gives perspectives based on the Law of Marks in Indonesia. Furthermore, this paper also discusses some Law of Marks in Indonesia that should be strengthened.

中文翻译：

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驰名商标存在的法律威胁-印度尼西亚Pierre Cardin品牌之争的研究

目的

本文的目的是分析印尼法律如何规范著名品牌的存在。如果是皮尔·卡丹（Pierre Cardin）品牌，该品牌具有因公众的常识，密集且大规模的推广而获得的品牌声誉（包括品牌声誉）的要素，则所有者在包括印度尼西亚在内的多个国家进行了投资。

设计/方法/方法

这项研究是一项规范性法律研究，通过印度尼西亚法院的裁决，对与皮埃尔·卡丹（Pierre Cardin）等著名品牌有关的法定方法进行了审查。分析方法分析了法律，法律裁决和皮尔·卡丹（Pierre Cardin）的著名品牌案例，皮埃尔·卡丹（Pierre Cardin）成为印度尼西亚商标法的来源之一。接下来的方法是对印尼和法国的Pierre Cardin等著名品牌进行比较的描述。

发现

本文的研究表明，皮尔·卡丹（Pierre Cardin）品牌是世界领先品牌之一，并且已在世界多个国家注册其品牌。印尼知名品牌面临的威胁是印尼监管薄弱。在印度尼西亚，《商标法》使国家能够获得类似品牌的注册，并且在发生纠纷时，法官可以做出威胁存在商誉的决定。

研究局限/意义

这项研究讨论了拥有构成体系的印度尼西亚著名品牌的法律方面，尤其是对印度尼西亚著名品牌Pierre Cardin的法律威胁。

实际影响

本文讨论了在许多国家（例如印度尼西亚）注册的知名品牌将发生的威胁。这成为了著名品牌公司能够在印度尼西亚调整法律的参考。

社会影响

本文告知法律威胁可能是印度尼西亚法律的弱点；因此，政府应修改商标法规，以适应印尼知名品牌公司的存在。本文提出了一些建议，建议政府更加灵活地规范驰名品牌的注册并加强对本地品牌的品牌权利的规制，以避免在印度尼西亚侵权。印度尼西亚有名品牌公司的商标权保护可以实现，而且有可能实现。

创意/价值

本文是原创文章，必须阅读。这项研究可以为将在印度尼西亚注册商标权的著名品牌公司提供参考，因为它讨论了印度尼西亚的Pierre Cardin品牌与法国之间的案子。本文根据印度尼西亚的《商标法》给出了观点。此外，本文还讨论了印度尼西亚应加强的一些商标法。