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Exploring the drivers of organizational citizenship behaviors (OCB) among corporate meeting attendees
International Journal of Event and Festival Management ( IF 2.2 ) Pub Date : 2020-10-28 , DOI: 10.1108/ijefm-05-2020-0029
Chachaya Yodsuwan , Athitaya Pathan , Kenneth Butcher

Purpose

Corporate meetings are a large sector of the global meetings, incentive, convention and exhibition (MICE) industry. However, regular attendance and productive participation by employees are regularly cited as critical problem areas. The purpose of this paper is to investigate how key inhibiting factors related to meeting attendance influence one dimension of employee organizational citizenship behaviors (OCB)–civic loyalty.

Design/methodology/approach

An online survey was administered to 229 attendees of corporate meetings, drawn from a large range of private companies and government agencies. Regression analysis was used to investigate which factors affected two variables reflecting employee OCB–civic loyalty: future attendance intentions and positive co-worker advocacy.

Findings

It was found that opportunity costs and travel convenience were the two most important factors. Opportunity costs reflected the personal costs faced by attendees attending corporate meetings offsite through family or work-related responsibilities. In addition, organizational support was a further significant factor. The strength of relationships varied depending upon gender and mode of transport to the destination.

Originality/value

While there is a large literature on motivators of meeting attendance in general, this is the first study to examine attendance factors for the corporate meeting sector. This study addresses calls for studies that seek to understand which key factors are related to positive attendance outcomes, and especially extends the scant level of research on meeting inhibitors. This study is also the first to utilize organizational citizenship theory to understand these relationships within the MICE sector. Implications are drawn for event organizers.



中文翻译:

在公司会议参与者中探索组织公民行为(OCB)的驱动因素

目的

公司会议是全球会议,奖励,会议和展览(MICE)行业的重要部门。但是,经常将员工的定期出勤和生产性参与列为关键问题领域。本文的目的是研究与参加会议相关的主要抑制因素如何影响员工组织公民行为(OCB)的一维-公民忠诚度。

设计/方法/方法

对来自众多私营公司和政府机构的229名公司会议参与者进行了在线调查。回归分析用于调查哪些因素影响了反映员工OCB-公民忠诚度的两个变量:未来出勤的意愿和同事的积极倡导。

发现

发现机会成本和旅行便利是两个最重要的因素。机会成本反映了参加者通过家庭或与工作相关的职责在异地参加公司会议所面临的个人成本。此外,组织支持是另一个重要因素。关系的强度根据性别和到达目的地的交通方式而变化。

创意/价值

虽然有大量关于会议出席动机的文献,但这是第一个研究公司会议部门出席因素的研究。这项研究的目的是寻求了解哪些关键因素与积极的出勤结果相关的研究,尤其是扩大对满足抑制剂的研究水平。这项研究也是第一个利用组织公民理论来理解会奖旅游业中这些关系的研究。对事件组织者有影响。

更新日期:2020-10-28
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