Purpose

Managerial capabilities are one of the primary resources in every organisation that have peculiar strategic objectives to fulfil. The purpose of this paper is an effort to dig out how managerial cognition, human capital and social capital as underpinnings of dynamic managerial capabilities (both separate and composite) affect sustainable strategic market creation (SMC) in nascent industries. Moreover, this study unfolds the role of dynamic managerial capabilities (sensing, seizing and reconfiguring) as a key mechanism through which these underpinnings lead to SMC.

Design/methodology/approach

For this purpose, a sample of 497 respondents was collected from top and middle-level managers of insurance companies in Pakistan. Structural equation modelling was used to test a set of direct, indirect and moderation hypotheses.

Findings

Findings revealed that DMC underpinnings have a direct positive impact on marketing and research and development competence dimensions of SMC. Results also confirmed significant mediation paths and substantial moderation of aforementioned organisational climate factors between dynamic managerial capabilities (DMC) and its underpinnings.

Originality/value

It offers a first examination of the possible moderation impact of innovation, flexibility and outward focus between DMC and its underpinnings as essential organisational climate factors.

中文翻译：

---

动态的管理能力和可持续的市场竞争力：组织氛围的作用

目的

管理能力是每个组织中要实现的特殊战略目标的主要资源之一。本文旨在探讨作为动态管理能力（分离的和复合的）的基础的管理认知，人力资本和社会资本如何影响新生行业中的可持续战略市场创造（SMC）。此外，本研究还揭示了动态管理功能（感知，捕获和重新配置）的作用，这些功能是这些基础导致SMC的关键机制。

设计/方法/方法

为此，从巴基斯坦保险公司的中高层管理人员中抽取了497名受访者作为样本。结构方程模型用于测试一组直接，间接和适度假设。

发现

研究结果表明，DMC的基础对SMC的市场营销和研发能力维度具有直接的积极影响。结果还证实了动态管理能力（DMC）及其基础之间重要的调解路径和上述组织气候因素的显着调节。

创意/价值

它对DMC及其基础（作为重要的组织气候因素）之间的创新，灵活性和向外关注可能产生的适度影响进行了首次检查。