Purpose

Existing literature affirms that almost half of the young generation has remained unemployed worldwide. On the contrary civic engagement can be a powerful tool in combating this problem. However, the influencing factors that encourage the active participation of young adults yet to be identified. The purpose of this paper is to fill the research gap by creating and validating a research model by including three motives social presence commitment and online offline civic engagement.

Design/methodology/approach

The study took a quantitative approach to conduct a cross-sectional study. In total, 214 data were collected from the member of a Facebook group of Bangladesh named Foodbank, a restaurant review page through the online questionnaire. After that structural equation modelling techniques have been used to analyse the data, test the model validity and hypothesis.

Findings

The result shows that both commitment and social presence influence offline and online civic engagement. Excitement motives have a higher effect than information and convenience motive. Besides, 8 out of 10 hypotheses have shown significant results, with only the convenience motive not having any positive influence and effect on social presence and commitment.

Practical implications

Almost 47.6 out of 158.5 million are young people who are incapable of contributing fully to national development due to a lack of civic engagement. The outcome of this study will be useful for the Government of Bangladesh, as well as for non-governmental organisations and decision-making authorities to form assessments and develop policy on how to engage the young generation in civic activities to achieve further socio-economic development in the country.

Originality/value

This study contributes to existing literature with newly developed relationships between social presence-civic engagement and commitment-civic engagement. These unique relationships have been empirically tested and resulted insignificant. The study also identifies that it is vital to engage young people more in social works and increase their participation in offline and online activities.

中文翻译：

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通过Facebook中的餐厅评论页面进行公民参与：一种结构方程式建模方法

目的

现有文献证实，全世界有将近一半的年轻一代仍然失业。相反，公民参与可以成为解决这个问题的有力工具。但是，尚未发现鼓励年轻人积极参与的影响因素。本文的目的是通过创建和验证研究模型来填补研究空白​​，其中包括三个动机：社会存在承诺和在线下线公民参与。

设计/方法/方法

该研究采用定量方法进行横断面研究。总共从孟加拉国一个名为Foodbank的Facebook小组成员中收集了214个数据，该小组通过在线问卷调查了餐馆评论页面。之后，使用结构方程建模技术分析数据，测试模型的有效性和假设。

发现

结果表明，承诺和社会存在感都会影响线下和在线公民的参与。激发动机比信息和便利动机具有更高的效果。此外，十分之八的假设已显示出显着的结果，只有便利动机对社会存在和承诺没有任何积极影响。

实际影响

在1.585亿人口中，将近47.6是年轻人，由于缺乏公民参与，他们无力为国家发展做出充分贡献。这项研究的结果将对孟加拉国政府以及非政府组织和决策机构进行评估，并制定有关如何使年轻一代参与公民活动以实现进一步的社会经济发展的政策，将是有益的。在国内。

创意/价值

这项研究为社会存在-公民参与与承诺-公民参与之间的新发展关系提供了新的文献。这些独特的关系已经过经验测试，其结果无关紧要。该研究还发现，至关重要的是让年轻人更多地参与社会工作，并增加他们对离线和在线活动的参与。