European Journal of Marketing ( IF 3.7 ) Pub Date : 2021-01-27 , DOI: 10.1108/ejm-02-2020-0141 Jane Emma Machin, Emily Moscato, Charlene Dadzie
Purpose
This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.
Design/methodology/approach
This paper is a critical review of research using photography to examine the complex physical, emotional, psychological and social relationships individuals have with food at personal and societal levels.
Findings
The conceptual legitimacy of photography is well-established in the social sciences but has been missing from design thinking practices. Photography is particularly well suited to understand the highly visual practice of food and to design innovative food experiences.
Research limitations/implications
Practical and ethical issues in the use of photography are considered as a research tool. Future research should examine photography as an integrated tool in the entire design thinking process.
Practical implications
A table of photographic research methods for all stages of design thinking, from empathy to prototyping, is presented. Best practices for the successful implementation and interpretation of photography in food design thinking are discussed.
Social implications
Photography is a uniquely inclusive and accessible research method for understanding the social problem of food well-being and designing innovative food experiences.
Originality/value
To the best of the authors knowledge, this paper provides the first conceptual foundation for the use of photography in design thinking. The paper identifies novel photographic methods that can be used to understand problems and generate solutions. It provides guidelines to successfully integrate photography in the design of innovative food experiences that improve food well-being.
中文翻译:
可视化食物:摄影作为设计思维工具,可产生创新的食物体验,从而改善食物的健康状况
目的
本文探讨了摄影作为一种设计思维方法的潜力,这种摄影方法可以发展创新的美食体验,从而改善人们的食物状况。
设计/方法/方法
本文是对摄影研究的一个重要评论,该摄影从个人和社会层面研究了人们与食物之间的复杂的身体,情感,心理和社会关系。
发现
摄影的概念合法性在社会科学领域已广为人知,但在设计思维实践中却一直缺失。摄影特别适合于理解高度视觉化的食物做法并设计创新的食物体验。
研究局限/意义
摄影的使用中的实践和伦理问题被认为是一种研究工具。未来的研究应将摄影作为整个设计思维过程中的综合工具。
实际影响
提出了一张表格的研究方法表,涵盖了从移情到原型制作的所有设计思维阶段。讨论了在食品设计思维中成功实施和诠释摄影的最佳实践。
社会影响
摄影是一种独特的包容性和可访问性的研究方法,可用于理解食品幸福感的社会问题并设计创新的食品体验。
创意/价值
据作者所知,本文为在设计思维中使用摄影提供了第一个概念基础。本文确定了可用于理解问题和产生解决方案的新颖摄影方法。它提供了将摄影成功地整合到创新的食品体验设计中的准则,从而改善食品的健康状况。