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The impact of cognitive and behavioral factors on the export performance: a dynamic capabilities perspective
European Business Review Pub Date : 2020-08-17 , DOI: 10.1108/ebr-03-2019-0031
Piotr Wójcik , Mariola Ciszewska-Mlinarič

Purpose

The purpose of this study is to explore how individual-level cognitive and organizational-level behavioral factors influence the level of firms’ export performance as firms adapt to the challenges of foreign expansion.

Design/methodology/approach

Based on the literature on dynamic capabilities (DCs) and international business, the study introduces a multi-level model of DC to internationalize and test it empirically on a sample of 93 Polish exporting firms using structural equation modeling.

Findings

The results show a strong and positive impact of the “strategy as stretch” managerial mind-set on two behavioral elements, namely, business modeling and partnering capability. Global mind-set has a strong and positive impact on business modeling and learning about foreign markets and a negative but insignificant effect on partnering capability. Only two of the three behavioral elements of the conceptualized DC have significant and positive impacts on export performance. In contrast to the expectations, the direct path coefficient from learning about foreign markets to export performance was found to be positive but insignificant.

Originality/value

This study contributes to the literature by offering a coherent, multi-level framework of DCs. The study goes beyond previous conceptualizations of DCs and considers various individual-level cognitive and organizational-level behavioral elements of DC for the internationalization of exporting firms. In particular, this study shows the interplay between them and their combined impact on export performance.



中文翻译:

认知和行为因素对出口绩效的影响:动态能力视角

目的

这项研究的目的是探讨当企业适应国外扩张的挑战时,个人层面的认知和组织层面的行为因素如何影响企业的出口绩效水平。

设计/方法/方法

基于有关动态能力(DC)和国际业务的文献,该研究引入了一个多层DC模型,以使用结构方程模型对93个波兰出口公司的样本进行国际化和经验检验。

发现

结果表明,“战略延伸”管理思维定势对两个行为要素(即业务建模和合作能力)产生了强大而积极的影响。全球思维方式对业务建模和了解国外市场有强大而积极的影响,而对合作能力的影响却是负面但微不足道的。概念化区议会的三个行为要素中只有两个对出口绩效产生了重大而积极的影响。与预期相反,发现从了解国外市场到出口业绩的直接路径系数是积极的,但却是微不足道的。

创意/价值

这项研究为DC提供了一个连贯的,多层次的框架,从而为文献做出了贡献。这项研究超越了DC以前的概念,并考虑了DC的各种个人层面的认知和组织层面的行为要素,以促进出口公司的国际化。特别是,这项研究显示了它们之间的相互作用以及它们对出口绩效的综合影响。

更新日期:2020-08-17
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