Purpose

This study aims to examine how owners and managers of micro and small enterprises perceive firm success and the future of their businesses. Entrepreneurial action theory is adopted in the analysis and a modified theoretical framework is proposed.

Design/methodology/approach

Semi-structured, face-to-face interviews were conducted with 34 owners and managers representing 32 Italian and Spanish wine businesses; qualitative content analysis was used.

Findings

Eight dimensions common to both groups of participants emerged, with the most prevalent themes revealing strong links with opportunity maximisation. In particular, the importance of perceived critical success factors was manifested by continuous improvements, building relationships, and being perceived highly are in line with perceptions of wineries’ future, including entering demanding markets, becoming a referent for the region, or attaining global recognition.

Originality/value

In investigating critical success factors and the perceived future of businesses from two of the world’s largest wine producers and exporters, this study provides a theoretical, practical and international perspective concerning these dimensions. In addition, this study focuses on Europe’s largest business sector, namely, small and medium enterprises. Furthermore, this study proposes a theoretical framework, which brings together the findings and the insights of entrepreneurial action theory.

中文翻译：

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通过企业家行为理论了解微型和小型企业的关键成功因素和可预见的未来

目的

本研究旨在检验微型和小型企业的所有者和管理者如何看待公司的成功及其业务的未来。分析中采用了企业家行为理论，并提出了一个改进的理论框架。

设计/方法/方法

对来自32个意大利和西班牙葡萄酒企业的34位所有者和经理进行了半结构化的面对面采访；使用定性内容分析。

发现

两组参与者共有八个维度，其中最普遍的主题揭示了与机会最大化的紧密联系。尤其是，关键的成功因素的重要性体现在不断改进，建立关系和高度认可酒庄对未来的看法，包括进入苛刻的市场，成为该地区的代表或获得全球认可。

创意/价值

在调查来自两个世界最大的葡萄酒生产商和出口商的关键成功因素和企业可感知的未来时，本研究提供了有关这些方面的理论，实践和国际视角。此外，本研究的重点是欧洲最大的商业部门，即中小型企业。此外，本研究提出了一个理论框架，该框架汇集了企业家行为理论的发现和见解。