Purpose

Memorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.

Design/methodology/approach

Quantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.

Findings

The findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly.

Research limitations/implications

This study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty.

Practical implications

This study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty.

Originality/value

The proposed model is the first to include these factors and the specific relationships between them.

中文翻译：

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难忘的旅游体验、目的地形象、满意度和忠诚度：圣托里尼岛的实证研究

目的

难忘的旅游体验 (MTE) 可以增强目的地的竞争力。文献呼吁对该主题进行进一步研究。本研究开发并实证检验了探索 MTE、满意度、目的地形象 (DI) 和忠诚度之间关系的概念模型。

设计/方法/方法

对过去三年访问过希腊圣托里尼岛的 729 名受访者进行了定量研究，并使用了结构方程模型。

发现

研究结果证实了所提出模型的强度，该模型解释了 MTE 方差的 58% 和游客忠诚度方差的 82%。结果表明，MTE 通过满意度直接和间接影响目的地忠诚度，而 DI 直接和间接影响忠诚度。

研究限制/影响

这项研究为 MTE、满意度和 DI 在目的地忠诚度形成中的重要性提供了新的见解。

实际影响

这项研究为 MTE、满意度和 DI 在目的地忠诚度形成中的重要性提供了新的见解。

原创性/价值

所提出的模型是第一个包含这些因素以及它们之间的具体关系的模型。