Purpose

Performance evaluation is a good way to improve competitiveness, and leveraging competitiveness is vital to developing optimal strategies and sustainable development for the growing restaurant industry in the USA and across the globe. This study can benefit from the methods to inform business strategies and decisions. Through the combination of two methods, this paper aims to provide novel perspectives to realize each restaurant company’s resource allocation and performance, to know their market position compared to with other competitors, and then to develop their own business strategies.

Design/methodology/approach

This study proposes an application of slack-based measure (SBM) to determine input excesses and output shortfalls of the restaurant industry. Subsequently, context-dependent data envelopment analysis (DEA) is used to identify the level of each restaurant company and compute the relative attractiveness and progress scores for each restaurant at each level, positioning each restaurant company’s stance in their markets.

Findings

The empirical results reveal that management teams need to pay more attention to human resources, asset management and food cost control because the analysis of SBM model shows an opportunity for restaurant companies to adjust their hiring numbers to reach the optimal amount of employees. In addition, restaurant companies are categorized by their efficient frontiers into four levels using context-dependent DEA. Furthermore, the findings provide the four quadrants that each restaurant company falls into. Each of those four quadrants can guide the types of strategies a restaurant should adopt.

Originality/value

This study can help the publicly traded restaurant companies to identify their market position with target benchmarks, and then to develop optimal strategies and future plans for growth.

中文翻译：

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利用竞争力制定最佳策略：餐饮业的证据

目的

绩效评估是提高竞争力的好方法，而利用竞争力对于为美国和全球不断增长的餐饮业制定最佳战略和可持续发展至关重要。这项研究可以从告知业务策略和决策的方法中受益。通过两种方法的结合，本文旨在提供新颖的视角，以实现各餐厅公司的资源分配和绩效，了解其与其他竞争对手相比的市场地位，然后制定自己的业务策略。

设计/方法/方法

这项研究提出了基于松弛的度量（SBM）的应用，以确定餐饮业的投入过多和产出不足。随后，使用上下文相关的数据包络分析（DEA）来确定每个餐厅公司的级别，并计算每个餐厅在每个级别的相对吸引力和进度得分，从而将每个餐厅公司的立场定位在其市场中。

发现

实证结果表明，管理团队需要更加关注人力资源，资产管理和食品成本控制，因为对SBM模型的分析表明，餐饮企业有机会调整其雇用人数，以达到最佳员工人数。此外，使用上下文相关的DEA将餐饮公司的有效边界分为四个级别。此外，调查结果提供了每个餐饮公司所属的四个象限。这四个象限中的每一个都可以指导餐厅应采用的策略类型。

创意/价值

这项研究可以帮助上市餐厅公司通过目标基准确定其市场地位，然后制定最佳战略和未来增长计划。