Purpose

The purpose of this paper is twofold: first, to validate the global competitiveness project (GCP) framework in the Brazilian context; second, to describe the competitiveness levels on a sample of Brazilian firms, searching for heterogeneities of size, age and industry.

Design/methodology/approach

The study used the theoretical-empirical GCP framework, comprising the dimensions: human capital, product, domestic market, networks, technology, decision-making, competitive strategy, marketing, internationalization and online presence (Lafuente, Szerb and Rideg, 2016; Lafuente et al., 2019) and applied descriptive statistics, correlation analysis, confirmatory factor analysis and cluster analysis, on a survey data set of 55 Brazilian firms from different sizes, ages and industries.

Findings

The GCP framework was found robust, reliable and useful in emerging economies as the Brazilian. Three clusters of competitiveness were identified. Heterogeneities were detected in knowledge-intensive business services results. This work allows a better understanding of competitiveness through the identification and measurement of dimensions, which can help managers to identify/audit capacities to plan/improve firm performance.

Practical implications

Findings may support managers to identify, estimate and manage their competitiveness pillars, and thus increase their competitiveness levels with a focus on strategic long-term goals.

Originality/value

This paper contributes to knowledge production in two ways: to the validation of the framework in the Brazilian scenario and the understanding of the dynamics of competitiveness of firms.

中文翻译：

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通过全球竞争力项目框架衡量竞争力：巴西的经验

目的

本文的目的是双重的：首先，在巴西背景下验证全球竞争力项目（GCP）框架；其次，以巴西企业为样本来描述其竞争力水平，以寻求规模，年龄和行业的异质性。

设计/方法/方法

该研究使用了基于理论-经验的GCP框架，包括以下方面：人力资本，产品，国内市场，网络，技术，决策，竞争策略，营销，国际化和在线存在（Lafuente，Szerb和Rideg，2016年; Lafuente等人等（2019年），并在描述性统计，相关性分析，验证性因素分析和聚类分析的基础上，对55家来自不同规模，年龄和行业的巴西公司进行了调查。

发现

在新兴经济体（如巴西）中，发现GCP框架是可靠，可靠和有用的。确定了三个竞争力集群。在知识密集型业务服务结果中检测到异质性。这项工作可以通过确定和度量维度来更好地理解竞争力，这可以帮助管理人员识别/审核计划/改善公司绩效的能力。

实际影响

调查结果可以帮助管理人员确定，评估和管理其竞争力支柱，从而以战略长期目标为重点来提高其竞争力水平。

创意/价值

本文通过两种方式为知识生产做出了贡献：在巴西情景中对框架的验证以及对企业竞争力动态的理解。