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The role of servitization in the capabilities – performance path
Competitiveness Review ( IF 2.9 ) Pub Date : 2020-10-02 , DOI: 10.1108/cr-01-2020-0017
Alba Manresa , Jasna Prester , Andrea Bikfalvi

Purpose

Firms innovate and sophisticate their offerings to remain competitive. This sophistication often finds opportunities in servitization. Given that many customers expect the service offering from manufacturing companies, it is crucial to research what capabilities drive service offerings and their impact on performance. The purpose of this paper is to test the capabilities–service–performance chain.

Design/methodology/approach

A conceptual model is proposed and the research hypothesis is tested using structural equation modelling (SEM) performed on a data set corresponding to 205 Spanish and Croatian manufacturing firms.

Findings

Using SEM, this research analyses the causal model between manufacturing, organizational and digital capabilities on base, intermediate and advanced services, and their impact on both service and financial performance.

Research limitations/implications

This study has some limitations: the advanced service construct was mostly developed on case-based research. Some constructs have low convergent validity and reliability. The relative smallness of the data set used and its two-country provenance could raise issues about the international nature and generalizability of the findings.

Practical implications

Digital capabilities are important for the provision of all three groups of services in terms of using digital devices in data acquisition, helping to make the manufacturing company more agile.

Originality/value

The present study also contributes to the conceptual framework of servitization by providing a new and more up-to-date definition of capabilities and services, also considering digital capabilities, which are less explored. It also contributes to being the first to explore the entire manufacturing sector [nomenclature statistique des activités and économiques dans la Communauté éuropéenne (NACE) 10–31].



中文翻译:

服务化在功能中的作用–性能路径

目的

公司不断创新和完善自己的产品,以保持竞争力。这种复杂性通常会在服务化中找到机会。鉴于许多客户期望制造公司提供服务,因此研究什么功能可以驱动服务及其对性能的影响至关重要。本文的目的是测试功能-服务-性能链。

设计/方法/方法

提出了一个概念模型,并使用结构方程模型(SEM)对与205个西班牙和克罗地亚制造公司相对应的数据集进行了研究假设检验。

发现

这项研究使用SEM,分析了基础,中级和高级服务在制造,组织和数字能力之间的因果关系模型,以及它们对服务和财务绩效的影响。

研究局限/意义

这项研究有一些局限性:高级服务结构主要是基于案例研究开发的。一些构造的收敛性和可靠性较低。所使用的数据集相对较小及其两个国家的来历,可能会引起有关调查结果的国际性质和可概括性的问题。

实际影响

就使用数字设备进行数据采集而言,数字功能对于提供所有三类服务至关重要,有助于使制造公司更加敏捷。

创意/价值

本研究还通过提供新的功能和服务的最新定义来为服务化的概念框架做出贡献,同时还考虑了数字能力,而这是鲜为人知的。它也有助于成为第一个探索整个制造业领域的组织[国家统计委员会和丹麦经济共同体命名法(NACE)10-31]。

更新日期:2020-10-02
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